Key value categories (KVCs) and key value items (KVIs) bring many opportunities to attract consumers and increase margins. Dive into this topic and learn how to reinforce your revenue-generating capabilities.

Does your pricing profitable for the business? Check our latest guide to know how to measure company's pricing performance. We describe tools, approaches, and some tips allowing to do it most effectively. Also, this guide would be helpful for those who are interested in the nature of prices.

Wondering how to increase margin and keep customers loyal at the same time? The short answer: pricing is the key. Find how it works and what are the real-life tools of maximizing margins by reading the guide.

As COVID-19 is changing customer behaviour, we take a look at products which shoppers would rather buy online than in person.

First price of the product. Know how to make it effective and profitable.

This interview is part of Competera’s new series featuring interviews with the most renowned retail experts worldwide to understand the ins and outs of the industry and look into the ways to help retailers thrive in the new reality.

Demand-based pricing is a reliable way to make your price positioning more efficient and straightforward. This guide will shed light on the main requirements and preparatory steps before arming with AI-driven solutions.

Competera celebrates being shortlisted in two categories at the UK's Retail Systems Awards 2020.

This interview is part of Competera’s new series featuring interviews with the most renowned retail experts worldwide to understand the ins and outs of the industry and look into the ways to help retail thrive in the new reality.

Competera's CEO Alexander Galkin shares his acknowledgment of retail heroes in the time of uncertainty.

If you’re seeking a proven way to maximize your profit and revenue, explore these major pricing strategies. Find your own, test it, and get the most balanced and sustainable approach to pricing.