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Obtain a better understanding of price elasticity and how to calculate it. Find out what research has shown regarding changing how customers perceive the prices of your products. Article Elasticity of Price and Price Perception
What strategies can you use and combine as a retailer to fine-tune your own pricing strategy that is aligned with your business goals? Article E-commerce pricing strategies: everything you need to know
On April 25th Competera turns five years old. Learn about this fantastic journey from the company's CEO Aleksandr Galkin. Our goals, successes, challenges, plans, and much more. Article The New Kid on The Business Block
Both customers and retailers stand to gain from shopping experiences personalized to individuals using their digital footprint. How will this change pricing? Article How Big Data is Changing Retail
Price wars are a common occurrence in retail. Find out what you can do to prevent your business from participating in a price war, and how to get out of them if you find yourself in one. Article The Ugly Truth of Price Wars in the Beauty & Health Industries
What is competitive pricing analysis? Learn how you can use high-quality competitive data and pricing analysis tools step-by-step to perfect your strategy. Article Сompetitive Pricing Analysis for Competitive Pricing Strategy
Retail trends in 2019: Omnichannel advertising, automation, creative in-store solutions, and other trends you can expect this year. Article Retail Trends for 2019
The amount of data retailers need to analyze is growing and becoming impossible to manage manually. Find out how using algorithms can help optimize your operational efficiency in data management. Article Machine Learning in Retail: Dealing with Incomplete Data
Your key value categories (KVCs) and key value items (KVIs) are the basis of building a winning pricing strategy based on your strategic business goals. This guide will help you generate more profit. Article KVI Pricing: How Retailers Can Identify Their Key Value Items
Learn how Competera collects real-time market data to help retailers set optimal prices and remain competitive using dynamic pricing to boost revenue. Article Dynamic pricing software to automate your pricing
Your customers are checking and comparing prices. Here’s how you can too, and boost your sales by up to 60% in the process. Article Choosing the Right Price Comparison Software
Optimize your back-2-school marketing campaigns with our list of TOP proven tactics for retailers to immediately increase sales. Article Back-To-School: 3 Tips to Increase Sales in [2018]