Competitive Data for retailers

What is Pricing Data?

Pricing data forms the backbone of competitive retail strategy in today's marketplace. This crucial component involves in-depth information about the prices of goods and services within a specific industry, offering insights into market trends and competitor pricing strategies. In essence, pricing data enables retailers to optimise their pricing decisions in alignment with their market positioning, driving profitability and maintaining customer loyalty.

Competera's Competitive Data is a sophisticated product designed to deliver comprehensive and reliable pricing data, making it a vital tool for retailers seeking a competitive edge. Our pricing platform provides a robust and scalable infrastructure that collects and processes petabytes of data from thousands of e-commerce websites across 28 countries. The platform specializes in product matching, scraping, quality assurance, data formatting, and integration, saving retailers valuable time and resources.

How is Pricing Data Collected?

Collecting pricing data accurately and efficiently requires advanced technology and expertise. The process often involves matching, scraping, and analysis of vast amounts of data from various competitors' product portfolios. One challenge that often arises in data collection is the ability to scale and maintain accuracy. Inferior datasets can lead to business decision errors, impacting final revenue performance and customer loyalty.

Our Competitive Data solution addresses these challenges head-on. By utilizing customizable scraping logic and offering both automated and manual matches capabilities, we can cover the most sophisticated product groups, industries, and geographies. In addition, the platform conducts assortment and content analysis of e-commerce websites via extracting full catalogues in a structured way, providing an unparalleled scope of data. We understand that time is essential, and our competitive pricing platform delivers data with a time-to-value of just two weeks.

What are the Attributes of Pricing Data?

Pricing data attributes are the various elements that make up the data collected, such as price, product description, competitor name, date of price change, and more. These attributes provide detailed insights into the competitive landscape, enabling businesses to develop comprehensive market analysis and competitive pricing strategies.

Competera's Competitive Data service ensures the collection of these essential attributes, offering a retailer competitive data with a 99% quality rate. The platform's expertise-driven, friendly UI allows for easy management and consumption of this data, while also providing high responsiveness to market changes, customization, and security.

How to Analyze Pricing Data?

Analyzing pricing data requires the ability to transform raw data into actionable insights. It involves examining and evaluating data patterns, trends, and correlations to gain an understanding of the market's dynamics and competitive landscape.

With Competera's Competitive Data, businesses can conduct thorough pricing data analysis, enabling them to connect reliable datasets to their repricing and market analysis. This process gives retailers the advantage of full market visibility based on a trusted dataset, allowing them to respond quickly to the pace of business operations.

The platform's user-friendly interface and powerful insights allow retailers to focus on defining specifications for matching and scraping, rather than fixing the dataset. This ability to reflect your business needs into the data collection process, combined with a service level agreement guarantee, makes Competera's Competitive Data an indispensable tool for any retailer.

In conclusion, Competitive Data is a part of dynamic pricing platform designed to address the complexities and demands of modern retail businesses. By providing a wealth of retailer competitive data and the capability to extract powerful insights, it empowers retailers to effectively develop and implement competitive pricing strategies, ultimately driving business growth and customer loyalty. Whether you're contracting our services for repricing, market analysis, or portfolio evaluation, Competera ensures that you're equipped with the best product matching software in the industry, delivering timely, accurate, and certified competitive data tailored to your business objectives.