Competitive Data for retailers

Strengthen your pricing by utilizing the best in class competitive data service with:

  • Product matching
  • Custom scraping and crawling
  • Easy and fast integration
  • Careful support
Competitive Data for retailers Dashboard

This is how we deliver highly accurate pricing data

Take a deep dive into Competitive Data to have a 360 view of your competitors' pricing

What is Pricing Data?

Pricing data forms the backbone of competitive retail strategy in today's marketplace. This crucial component involves in-depth information about the prices of goods and services within a specific industry, offering insights into market trends and competitor pricing strategies. In essence, pricing data enables retailers to optimise their pricing decisions in alignment with their market positioning, driving profitability and maintaining customer loyalty.

Competera's Competitive Data is a sophisticated product designed to deliver comprehensive and reliable pricing data, making it a vital tool for retailers seeking a competitive edge. Our pricing platform provides a robust and scalable infrastructure that collects and processes petabytes of data from thousands of e-commerce websites across 28 countries. The platform specializes in product matching, scraping, quality assurance, data formatting, and integration, saving retailers valuable time and resources.

How is Pricing Data Collected?

Collecting pricing data accurately and efficiently requires advanced technology and expertise. The process often involves matching, scraping, and analysis of vast amounts of data from various competitors' product portfolios. One challenge that often arises in data collection is the ability to scale and maintain accuracy. Inferior datasets can lead to business decision errors, impacting final revenue performance and customer loyalty.

Our Competitive Data solution addresses these challenges head-on. By utilizing customizable scraping logic and offering both automated and manual matches capabilities, we can cover the most sophisticated product groups, industries, and geographies. In addition, the platform conducts assortment and content analysis of e-commerce websites via extracting full catalogues in a structured way, providing an unparalleled scope of data. We understand that time is essential, and our competitive pricing platform delivers data with a time-to-value of just two weeks.

What are the Attributes of Pricing Data?

Pricing data attributes are the various elements that make up the data collected, such as price, product description, competitor name, date of price change, and more. These attributes provide detailed insights into the competitive landscape, enabling businesses to develop comprehensive market analysis and competitive pricing strategies.

Competera's Competitive Data service ensures the collection of these essential attributes, offering a retailer competitive data with a 99% quality rate. The platform's expertise-driven, friendly UI allows for easy management and consumption of this data, while also providing high responsiveness to market changes, customization, and security.

How to Analyze Pricing Data?

Analyzing pricing data requires the ability to transform raw data into actionable insights. It involves examining and evaluating data patterns, trends, and correlations to gain an understanding of the market's dynamics and competitive landscape.

With Competera's Competitive Data, businesses can conduct thorough pricing data analysis, enabling them to connect reliable datasets to their repricing and market analysis. This process gives retailers the advantage of full market visibility based on a trusted dataset, allowing them to respond quickly to the pace of business operations.

The platform's user-friendly interface and powerful insights allow retailers to focus on defining specifications for matching and scraping, rather than fixing the dataset. This ability to reflect your business needs into the data collection process, combined with a service level agreement guarantee, makes Competera's Competitive Data an indispensable tool for any retailer.

In conclusion, Competitive Data is a part of dynamic pricing platform designed to address the complexities and demands of modern retail businesses. By providing a wealth of retailer competitive data and the capability to extract powerful insights, it empowers retailers to effectively develop and implement competitive pricing strategies, ultimately driving business growth and customer loyalty. Whether you're contracting our services for repricing, market analysis, or portfolio evaluation, Competera ensures that you're equipped with the best product matching software in the industry, delivering timely, accurate, and certified competitive data tailored to your business objectives.

Competera helps retailers to cover every pricing need

Competitive Data fits best retailers with strong e-commerce channel and large product portfolio.

Cost-plus

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Elasticity-based

Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Personalized

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Cost-plus

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Elasticity-based

Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Personalized

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform

Competera Pricing Platform

A unified workplace with an easy-to-use interface

Who wins with Competitive Data?

Competera is an industry-agnostic platform most suitable for retailers with a certain business type and maturity.

Online and omnichannel retailers with strong e-commerce

From hundreds to tens of thousands products in portfolio

Presence in one or multiple markets regardless of regions

Quality validated by results

Competera collects and delivers tens of millions of competitive prices daily. With a 99% average match and delivery rate, our clients can be assured of the highest quality of any data they need.

Every data point is secured by the SLA agreement and goes through both manual and automated quality assurance procedures before the information goes live. After various checks for data types, data completeness, comparing dataset with previous dumps, etc., the transparent data collection appears right in a convenient user dashboard.

Quality validated by results

Competition based pricing: Flexible. Scalable. Bespoke.

Get the latest info on prices, shipping prices, availability, sellers, promo, product attributes or any other product characteristics of your competitors. In short, Competera scrapes any competitive pricing data present on the screen or in code of direct competitors’ websites or price comparison websites and marketplaces.

What's more, you can schedule scraping according to your requirements – once a month, a week, a day, or even every 15 minutes. Your matches will be on time regardless of format, languages, markets, pricing zones, currencies, and other factors.

Flexible. Scalable. Bespoke.

Dedicated adoption and service

Our team fully manages a seamless and straightforward integration of the Competera platform considering retailer’s technical and business expectations. All it takes is to provide a small amount of your data and choose an integration option (FTP, Amazon S3, Azure Blob storage, API, Flat files, etc.)

After the successful start, every client receives a dedicated high-touch customer success manager acting to advise, implement and fine tune our service to your specific needs.

Dedicated Adoption and Service

Analyze competitor pricing instead of just collecting

Competera allows retailers to visualize the competitor price monitoring data, providing you with answers to any question concerning the market. Who is your real competitor? What is your price positioning or price index?

Get various insights to make informed and genuine pricing decisions.

Analyze instead of just collecting

Get started in two weeks

Competera integration is fast and seamless, and the Competitive Data operation can be described as follows

Input data
  • Product lists integration
    Competitors
    lists integration
    Competitors vs Product category mapping
    optional
  • Product
    matches specs
    Data scraping specs
    Full Crawl specs
  • Product
    matching
    Data scraping preparation
  • Product
    matches QA
  • Data scraping
    Full сrawling
  • Data scraping QA
    Full сrawl QA
  • Data
    export
    ETL

Product Matches

Automated and manual matches of your products vs. competitors covering the most sophisticated product groups and industries

Data Scraping

Get any fast-changing data like prices, stock availability, shipping prices, etc. with the required frequency.

Full Crawl

Extract full catalogs from e-commerce websites in a structured way to use it for assortment and content analysis

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main features of Competera

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions

Constellation

Trusted Vendor 2022

Crozdesk

Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion

Forrester

G2 High Performer 2022

G2 Crowd