Competition-based Pricing for Retailers

Increase your revenue utilizing pricing triggered by market changes. You’ll get a holistic pricing environment powered by pricing rules and enhanced competitive coverage.

Dashboard Dashboard data
caution
Anti-Crisis Tips & Tricks: protect your margin in times of crisis

Retail Fit

Competera is an industry-agnostic solution suitable for omnichannel, mono- or multi brand retailers with a certain business maturity.

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform

A unified workplace with an easy-to-use interface

Competitive Data

High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details

Pricing automation

Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details

Price optimization

Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Market-driven

Competitor-centric pricing
triggered by market changes

Regular repricing

Constant manual check

Data dependence

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details
Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

Getting started in 2 weeks

There are only 3 steps to start utilizing a Competition-based engine and reprice thousands of your SKUs twice faster.

Step 1
Add your data

Product lists, competitive data, data used in pricing rules

Step 2
Set your rules

Choose preset or customizable rules and constraints to execute your pricing strategy

Step 3
Reprice

Get optimal prices and feed them into your ERP

Start

2 Weeks

Get full control over each SKU in your portfolio

With Competera, you’ll get all the tools to make a right pricing decision. Customized product lists, interpretation of business rules for each SKU, highlights of market changes, pricing history of your competitors, days before the stock clearance, and much more.

Historical data are generated and processed automatically, taking the necessary information from the business ERP.

Get full control

Business rules instead of manual routine

Your pricing logic can be built upon any data including competitive data from direct sellers or marketplace (e.g. Google shopping), sales, cost data, Google Analytics data, promotion or stock clearance attributes, etc.

Choose your business rules from our preset library or customize your own. Competera will provide a transparent price-setting process with cause & effect analysis and deliver optimal prices right in your client’s dashboard.

Business rules

Trusted by market leaders worldwide

Outstanding competitive coverage

Obtain integral market understanding of competitors’ pricing and non-pricing information to perfect your pricing strategy. With the ready-to-use information you’ll be able to increase sales without the reduction in profit.
  • Monitor marketplaces and price comparison websites instead of direct competitors sites.
  • Diversify the monitoring frequency based on the product role.
  • Reduce competitor monitoring costs – split the competitors list by product groups
Competitive coverage

No more variability problem

Using outdated pricing approaches, such as tables, there is always a variability problem. One mistake in a formula can cause the whole system to fail.

With Competera, your business will get rid of such issues. Our platform is subject to strict architecture and agreed rules. Moreover, you can design your own rules hierarchy which is not supported by other outdated solutions.

No more variability problem

What else?

Competera features allow each pricing team to play by their own rules, selecting the right functions when you need them.

Pricing logic based on any constraints and variables

SKU-level price interpretation

Own library of common pricing rules and constraints

Own and competitors’ stock execution

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions

Constellation

#1 eCommerce Solutions Software 2019

Crozdesk

Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion

Forrester

High Performer 2020

G2 Crowd