Get a perfect-fit solution to your pricing needs

Unleash the optimal pricing approach that will cover your business needs of today and tomorrow.

Competitive Data

High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard.

Wins: Up-to-date market data refreshed every 2 hours.

Pricing Automation

Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change.

Wins: Repricing time reduced to 4 hours instead of 60 per week.

Price Optimization

Elasticity-based price-setting driven by demand patterns, products cross-impact, and more than 20 pricing and non-pricing factors.

Wins: 8% average uplift in revenue and 6% average uplift in margin.

Representative Vendor in 2022 Short and Long Life Cycle Market Guides

2023 Best Retail Insights by Vendors In Partnerships Awards

Artificial Intelligence Project of the Year 2020

Which solutions are the most relevant to your business?

The product setup offered by Competera Pricing Platform is always tailored and adapted to the needs and challenges of each business. Choose the fitting criteria to get the best combination of products and first-rate results.

  • Products:

  • Channel focus:

  • You'd like to switch to pricing approach:

  • Competitive Data

    For whom: Online, Omnichannel retailers

    Pricing approach: market-driven, rule-based

    "We don't have full market visibility and as new resellers appear on the market we find it challenging to keep our prices competitive and attractive." Do you have the same challenges?

  • Pricing Automation

    For whom: Online, Omnichannel retailers

    Pricing approach: cost-plus, market-driven, rule-based

    "Repricing takes too much time and effort. Besides, human mistakes occur more often as we use complicated repricing rules with many pricing and non-pricing factors considered." Do you have the same challenges?

  • Competitive Data +

    Pricing Automation

    For whom: Online, Omnichannel retailers

    Pricing approach: market-driven, rule-based

    "As our business expands, it becomes more and more complicated to monitor competitors and manually process repricing for the increasing number of SKUs in new regions." Do you have the same challenges?

  • Price Optimization

    For whom: Offline, Omnichannel retailers

    Pricing approach: elasticity-based

    "We are struggling to grow key business metrics sustainably while cannibalization effects negatively impact our brand's price perception and lead to strategic cash leakages in the long run." Do you have the same challenges?

  • Competitive Data +

    Price Optimization

    For whom: Omnichannel retailers

    Pricing approach: elasticity-based

    "At one point, it became obvious that we may fail to achieve business goals on both product and category level. As we priced particular SKUs based on competition, we found it more challenging to stop getting involved in price wars before our margins are at risk. Do you have the same challenges?

  • Pricing Automation +

    Price Optimization

    For whom: Offline, Omnichannel retailers

    Pricing approach: elasticity-based

    "As long as we used an SKU-centered approach, we could have gained a sales boost for a single SKU but the related products immediately dropped in volume." Do you have the same challenges?

  • Competitive Data +

    Pricing Automation +

    Price Optimization

    "We apply diverse pricing strategies per various product types but we couldn't have everything in a single ecosystem, where we can reprice all product groups in the portfolio in a quick, easy, and coherent way." Do you have the same challenges?

  • Find it difficult to choose the solution setup?

    Let us help you to make the right decision.

    Need an advise?

How retailers win with Competera?

We help retailers of all types and industries to become more profitable and grow key business metrics sustainably


data points delivered monthly


margin uplift on average


revenue uplift on average


optimal price recommendations monthly

Time was an issue for us, as we didn't know when exactly Amazon was about to launch in Sweden. Nonetheless, our key requirement from a data provider was to receive Amazon Sweden and its sellers' prices within 24 hours after the marketplace launch. Competera did the job within 8 hours, and that was a great success.

Trond Samuelsen
Trond Samuelsen
Commercial Project Director at Elkjøp

Competera’s platform is a great tool for price optimization and price management. As a user, I really appreciate the Competera dashboard which gives me the opportunity to work on any level — from the portfolio level to going as deep as the SKU level. With Competera, we know which strategy is gonna benefit us the most and go from there.

Kamila Lisewska
Kamila Lisewska
Margin & Pricing Analyst at Staples Solutions

As the business was scaling, it was important for us to base our pricing decisions on market trends, website analytics, and other crucial data points that a pricing manager can hardly embrace all at once. Competera’s smart algorithms made our price management data-powered and proactive and saved the team 50% time from routine tasks. Competera has shown how AI is revolutionizing the traditional pricing processes and strategies, so we look forward to adopting the technology for other regions.

Joyce Lin
Joyce Lin
Sr. Ecommerce Business Manager at Balsam Brands

Competera platform is a great tool to sustain the right price perception and keep customers satisfied with our prices. The data-driven insights generated by the platform help bringing our mission to life, i.e. provide a unique digital experience and excellent service to our clients.

Julia Roppelt
Julia Roppelt
Pricing & Stock Controlling Strategic Manager at Keller

We believe Competera is the best in the industry. Their platform provides a set of tools, including market-based pricing and AI-driven demand-based pricing, that offers solutions to an immediate need, as well as our long-term plans. They have quickly become a strategically important player that we entrust with enabling a core element of our business.

David Elder
David Elder
Group Head of International and Pricing for WiggleCRC Group
Elkjop Staples Balsam Brands Keller sports logo Wiggle


Find answers to some of the most common questions people have regarding the use of Competera.

Can Competera help with pricing strategy?

Competera is a tool not for defining but for implementing pricing strategy. However, it is particularly helpful while choosing the best fitting strategy per every product group as it accurately segments products per type (KVIs, long tail, cash or revenue generators, etc.). If you need help with defining pricing strategy our Pricing Architects would be happy to assist.

How much time does it take for integration?

The entire integration cycle usually takes up to 14 days for Competitive Data and PricingAutomation products and up to 60 days for Price Optimization.

Can I try the product before signing the contract?

If you want to try Competera before signing the contract, you will be offered a Proof of Concept (POC) project to test how the platform works.

Can I change my SKUs or add new ones after some time?

Yes, you can add new products to be monitored or repriced whenever you need.

Will Competera solutions help to move from the manual approach in pricing?

Yes, Competera Pricing Platform enables businesses to minimize human involvement in routine pricing-related tasks, reducing the risk of human mistakes and enabling the managers to focus on more important strategic tasks.

How many times per day can I get up to date crawled data by Competitive data product?

The technology behind Competera platform enables users to get fresh data with no limitations, i.e. you can get updated as frequently as needed.

Does Price Optimization give a detailed explanation of why the recommendations should be applied implemented?

Yes, a set of interpretability features enables users to explore all the factors impacting a particular price recommendation.

Can I get my pricing strategies forecast before implementing it in present market conditions?

Competera offers a What-If scenario testing tool enabling users to get an estimated impact of a particular pricing strategy before applying it in real life.

Have other questions about pricing by Competera?

If you have more questions on our pricing and products, contact us so we can help

Please fill out the form to discover
main features of Competera

Please fill out the form to discover
main features of Competera

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


Trusted Vendor 2022


Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion


G2 High Performer 2022

G2 Crowd