The Right Prices
For the Right Products
Every Day

A unified pricing platform for retailers to recover lost profits. We recommend optimal prices for each product across all selling channels by using a unique combination of pricing engines and deep learning tech.

Dashboard Dashboard data
Anti-Crisis Tips & Tricks: protect your margin in times of crisis

We address the most complex parts of the pricing process in a result-driven way

In the ‘new normal’ of retail, the price of a product becomes one of the most important interfaces of efficient communication between the retailer and the consumer.

Thus, it is essential to fine-tune pricing in order to keep up with the changes. It becomes even more important as hundreds of retailers keep losing billions of dollars in profits and as a result of decreased customer loyalty as they focus on SKU-based pricing rather than portfolio-based pricing.

alert image

Competera navigates retailers to optimal prices

We recommend prices which help businesses get projected financial results and grow customer loyalty. In other words, we help retailers switch from reactive to proactive pricing for every product

  • Demand-driven

    5-9% Additional revenue

    Boost your revenue and margin as much as possible by making prices look fair and consistent to shoppers.

  • Proactive

    2-5% Additional profit

    Outsmart competition and keep the perfect balance between sales and profitability with the help of advanced smart rules.

  • Market-driven

    0.5%-1% Additional revenue

    Respond swiftly to competitors’ pricing actions to win extra transactions and avoid margin damage caused by human error.

  • Traditional

    Use of inaccurate and fragmented data; manual checks; human experience-based decisions.


What makes Competera different

Get a complete picture of our platform.
watch video

Discover a single place to stay effective in any pricing decision

Operational cost-saving

Workplace for coherent pricing with the right mix of pricing approaches to boost commercial efficiency from day 1

Well-balanced sales

Profitability enhancing algorithms with numerous pricing strategies on a portfolio level, across each channel and location

Margin protection

Intelligent software for optimal pricing with little to no consultancy

Why industry leaders choose Competera?

Thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time, which helps us set optimal prices across our entire assortment. With Competera, we reach the most important goals which are to increase sales and stay competitive.

Mantė Omilevičiūtė
Mantė Omilevičiūtė
Junior Pricing Manager at Kesko Senukai Digital

We believe Competera is the best in the industry. Their platform provides a set of tools, including market-based pricing and AI-driven demand-based pricing, that offers solutions to an immediate need, as well as our long-term plans.

David Elder
David Elder
Group Head of International
and Pricing for WiggleCRC Group

Competera offers great software for price optimization. We always have the best market coverage and insights to make the right pricing decisions. This makes our pricing strategies far more competitive, efficient, and proactive than ever before.

Irina Khristoforova
Pricing Analyst at Leroy Merlin

Competera is a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.

Kevin Lebron
Kevin Lebron, merchandising Manager
FSA store, USA

For a few months Competera helped us reduce manual work and save plenty of time. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.

Robert Smigner
Robert Smigner, E-commerce Merchandiser
Vision Direct, United Kingdom

We have adopted Competera pricing engine which calculated demand elasticity while factoring in product cannibalization and seasonality and increased revenue by 1% over the period of three months.

Tatiana Tepliashyna
Tatiana Tepliashyna, Product Owner and Business Analyst
Staples, Netherlands

The things I enjoy most about the Competera platform are the proactive pricing system and effective sales planning.

Karel Mommers
Karel Mommers, Pricing and Analytics Manager
Max Guitars, USA

We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.

Rick Conley
Rick Conley, Head Buyer and Director of Vendor Relations
Maxtool, USA

Software Trusted by Customers Across the Globe

Each of Competera's clients receives an average of 7-15% revenue uplift

It’s almost impossible to pack over 15 years of retail experience into a short checklist. Seems like we managed to though. We hope that our guide will help you emerge as a leader in your market in these trying times!

Vladimir Kuchkanov
Vladimir Kuchkanov
Pricing Science Lead
Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


#1 eCommerce Solutions Software 2019


Top 3 startups at the AI Summit

London Tech Week

Great User Experience

Finance Online

High Performer 2020

G2 Crowd