Market-driven
pricing for retailers

Stay competitive with coherent and transparent pricing powered by:

  • Customizable pricing decision trees
  • Pricing logic based on any variables
  • SKU-level price interpretation
  • True competitors and KVIs identification
Dashboard Dashboard data
crozdesk
Competera Ranked #1 Price Optimization Solution: Crozdesk Buyer Guide

Retail Fit

Competera is an industry-agnostic solution suitable for omnichannel, mono- or multi brand retailers with a certain business maturity.

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform

A unified workplace with an easy-to-use interface

Competitive Data

High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details

Pricing automation

Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details

Price optimization

Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Market-driven

Competitor-centric pricing
triggered by market changes

Regular repricing

Constant manual check

Data dependence

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details
Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

Get full control over your pricing decisions

With tailor-crafted pricing decision trees, one can set up sophisticated cascade of conditions to implement your own pricing strategy.

get full control over your pricing decisions

Customize pricing rules

Users can use either common pricing rules from the platform’s library or individual ones adjusting controllable constraints and variables.

Use any data as a variable

Rules logic can be built upon any type of data including competitive data from direct sellers or marketplace (e.g. Google shopping), sales, cost data, Google Analytics data, promotion or stock clearance attributes, etc.

Get top-quality competitive data

To ensure that pricing decisions rely on relevant data, Competera provides an optional service of high-quality product matchings and smart scrapping.

Make pricing transparent for every stakeholder

SKU-level price interpretation explains how particular price was calculated so stakeholders (pricing analysts, their managers, buyers, merchandisers, category managers, etc) understand how the decision was made.

Involve other teams into pricing by giving them access to the product with read-only mode.

Make pricing transparent for every stakeholder

Stay competitive with the power of ML

Make sure your margin is not diluted by following unnecessary competitors. Competera’s algorithm reveals the true impact every player has on sales by analyzing retailer's and competitive historical data.

Competera can scientifically segment products into different buckets (KVIs, Long tail, Cash generators, etc) so retailer is able to apply the corresponding pricing strategy towards each.

Stay competitive with the power of ML

Unlock the next level of pricing with Competera platform

Competera is an all-in-one pricing platform with a disruptive pricing approach leading to touchable results for omnichannel retailers.

Let us show you

  • Turnkey solution Reprice thousands of SKUs from Day 1
  • Suits any portfolio Manage any number of categories
  • Technological transparency Feed in dozens of constraints

Let us guide you

  • Individual pricing design 4⁴ pricing solution combinations
  • Well-balanced pricing Millions of cross-impact simulations
  • Short-term forecast Up to 98% forecast accuracy

Let us impress you

  • Subscription-based mode Minimal subscription - 1 year
  • Fast integration Integration & first profit - in 60 days
  • PoC-proven results Duration up to 90 days
  • Guaranteed projected profit ROI 600%-800%

See how sporting goods retailer WiggleCRC Group is thriving with Competera

The world’s leading sporting goods online retailer Wiggle got a 360° view of the market, reduced pricing effort by 50%, and started handling more complex pricing rules and logic across five pricing zones with the help of Competera’s pricing software.
See how sporting goods retailer WiggleCRC Group is thriving with Competera

Retail pricing solution trusted by market leaders around the globe

Reveal the full potential of pricing

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Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions

Constellation

#1 eCommerce Solutions Software 2019

Crozdesk

Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion

Forrester

High Performer 2020

G2 Crowd