Resources

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Market-based Pricing: Surviving the Crisis
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Competition-based pricing strategy for retail business
Boost the revenues of your retail business using the competitive pricing strategy with the AI-based software that provides the most effective price decisions.
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What Should Retailers Do During COVID-19?
Did you diversify your distribution channels? Is your chain supported by local delivery delivery aggregators? Find what to do next to sustain business during Covid-19 outbreak.
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Price Elasticity of Demand: Ace Up Your Sleeve in 2023
Want to know how your consumers will respond to every price change? Master the power of price elasticity factor, its possibilities and the impact on retailer’s product range.
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Price Perception: Give Customers What They Want
Price perception and price positioning are crucial factors impacting consumer behavior. Learn everything you need to know about price perception and capitalizing on it.
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Competera at Shoptalk 2020 in Las Vegas
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Competera Recognized as №1 Retail Software by Crozdesk
Retail Software Buyer Guide 2020 by Crozdesk has recognized Competera’s AI-powered pricing software for enterprise brick&click retailers the best retail software in the market.

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Competera Named Best Value Software by SoftwareSuggest

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Pricing Simulations to Achieve Your Business Goals
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Join Free Certificate Course About Pricing
Pricing course designed for marketing, category, brand, and pricing managers. By Competera Academy
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Promo Optimization: A Shortcut to Win in 2020
Almost 60% of retailer promos don't break even. In this article, we're show how the trade promotion optimization might change the trend.
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Competera Included in the Now Tech Report: Retail Planning by Forrester Research
Competera is recognized as a vendor in the pricing and promotion market by the acknowledged research firm
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Competera Wins High Performer Winter 2020 by G2 Crowd
Competera has been recognized as a High Performer by the world’s largest tech marketplace G2 Crowd for the second year in a row

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Price Waterfall | Brilliant way to Fix Your Prices
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How to Improve your LTV [Use Case]
The world of SaaS solutions is vast. We are publishing this article penned by OWOX, a SaaS company that delivers analytical solutions, as a guest post.
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Brand Perception in Retail
89% of customers are loyal to brands sharing their values. Learn how retailers can benefit from sustainable brand perception management and what has software to do with it.
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How to Find the Best Price using Price Testing
Get the practical guide with tips for implementing various price testing models. Discover risks, typical mistakes and approaches to finding the optimal value offering for your clients.
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Learn Your Market with Price Index
Use this complete guide to find competitors, calculate their impact on sales, and improve your market positioning with price indexes.
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Wired Smarter 2019: Future of Retail
Last week, Competera went to Wired Smarter 2019 to find what retail trendsetters think about tech-driven opportunities and challenges of tomorrow. Here are the main takeaways from Sainsbury's, eBay, MATCHESFASHION, and Peak.
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Pricing Engine: Your Key to Optimal Prices
Take a sneak-peak at the technology which ensures sustainable growth for online and brick-and-mortar retail leaders. Find how pricing engine helps to deliver comprehensive customer experience in retail.