An insider’s perspective, full of insights with modern tools and frameworks for any organization that wants to develop customer-centric pricing models. There are very few books that provide this level of detail in an accessible, easy to follow, step-by-step guide on how to put pricing at the center of customer acquisition and retention. Maciej has done it again!

The authors have written a practical and organized quick read for all retailers and brands on how to win the buy box and increase consumer trust through pricing. They lay out proven and systematic pricing methodologies for today and into the future. It’s a binge-worthy must-read for all retail leaders, merchants, and pricing professionals who are looking to use AI or technology to create, maintain, and win with pricing power.