Our mission is to help enterprise retailers make the right pricing decisions every time

Competera is a technology company that offers a comprehensive pricing platform to save costs, recover profits and meet new shopping patterns with the help of a sophisticated market-driven engine to ensure short- and mid-term growth and an algorithm-based engine for long-term growth.

From Business Intelligence To Operational Intelligence

Today’s retail is becoming increasingly complex. All the decisions made by retailers need to be profitable and fair from the point of view of the customer.

Every decision has to be right for every product, channel and location and aligned with the retailer’s current business strategy.

This is true for retail pricing, too. Retail pricing teams need co-piloting software to analyze all the necessary data and consider dozens of pricing and non-pricing factors to maintain the right prices for millions of products in the assortment at any given moment.

By augmenting the operational intelligence of retail teams with the right tools and tech, retailers gain an incremental margin by reaching category and portfolio goals with the help of optimal prices.

Alexander Galkin
Alexander Galkin
Founder & CEO

The new pricing stack

Competera offers a combination of assets to navigate retailers to optimal prices and help them cut expenses and maximize their financial performance.

Trusted by retailers around the globe

We believe Competera is the best in the industry. Their platform provides a set of tools, including market-based pricing and AI-driven demand-based pricing, that offers solutions to an immediate need, as well as our long-term plans.

David Elder, Group Head of International and Pricing for WiggleCRC Group

Competera is a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.

Kevin Lebron, Merchandising Manager at FSA store, USA

For over a year, Competera has been helping us reduce manual work, save plenty of time, track and course-correct strategy implementation and market positioning on a daily basis.

Robert Smigner, E-commerce Merchandiser at Vision Direct, United Kingdom

We have adopted Competera pricing engine which calculated demand elasticity while factoring in product cannibalization and seasonality and increased revenue by 1% over the period of three months.

Tatiana Tepliashyna, Product Owner and Business Analyst at Staples, Netherlands

For almost a year, Competera has been helping us a lot in our pricing journey by giving us the tools we needed to create a new pricing strategy, stay on top of the pricing in the marketplace, and increase our dollar margins.

Lydia Hoppensteadt, Merchandise Manager at PetFlow, USA

The things I enjoy most about the Competera platform are the proactive pricing system and effective sales planning.

Karel Mommers, Pricing and Analytics Manager at Max Guitars, USA

We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.

Rick Conley, Head Buyer and Director of Vendor Relations at Maxtool, USA
Wiggle FSA Store VisionDirect Staples PetFlow MaxGuitar MaxTool

Meet the Competera Leadership Team

We’re building a global team behind a smart and useful product
Alexander Galkin
Alexander Galkin
Founder & CEO
A serial entrepreneur, Alex has 12+ years in auditing and consulting retail enterprises globally. Having created and sold an outsourcing company, Alex has had a C-level role in different tech companies. A Forbes contributor.
Alexander Galkin
Founder & CEO
Alexander Sazonov
Alexander Sazonov
Co-founder and COO
At the age of 24, Alex managed a team of 70+ people as a Real Estate Director at Dolphin Strategy. At Competera, Alex became responsible for operational efficiency. Alex has outstanding networking skills.
Alexander Sazonov
Co-founder and COO
Anna Buts
Anna Buts
Head of Marketing
With 10+ years of experience in Product Marketing and E-commerce under her belt, Anna is an inexhaustive resource of lead generation and client acquisition ideas. She is on a constant lookout for occurring trends and challenges in retail for further comprehensive retail community education.
Anna Buts
Head of Marketing
Yuliya Beregovaya
Yuliya Beregovaya
Head of Pricing Consulting
During her career at Nielsen, Yulia was involved in understanding shopper behaviors, in-store engagement of buyers, and the conversion path of a shopper into a loyal purchaser. Today, she applies her expertise in identifying customer needs and providing expert pricing solutions consultancy.
Yuliya Beregovaya
Head of Pricing Consulting
Dmitriy Chernyak
Dmitriy Chernyak
Product Manager
With more than 20 years of hands-on experience in B2B (Sales Operations, Supply Chain, Customer Success), Dmitriy knows how to solve clients’ problems via tech. At Competera, he is keen on helping retailers start thriving through enhanced product experience.
Dmitriy Chernyak
Product Manager
Marina Dias
Marina Dias
Pricing Solution Consultant
Before joining Competera, Marina was responsible for defining and implementing pricing strategies, processes, systems and tools at Farfetch and Metro.
Marina Dias
Pricing Solution Consultant

Meet the Competera Advisory Council

We are honored to be validated and trusted by these renowned industry figures

Lori Mitchell-Keller

Strategic Advisor

Ex-President at SAP Industries, Lori is a strategic global leader who has spent 30 years growing, differentiating, and improving businesses through technology transformation.

Jeff Roster

Rethink Retail Top Retail Influencer

Jeff is the producer and cohost of This Week in Innovation & Third Eye Podcast Network and GMU Retail Center Advisory Council, previously served as VP of Industry Market Strategies, Retail at Gartner.

Maciej Kraus

Partner at Movens Capital

Ex-Head of Sales Strategy and Revenue Optimization at PwC, Maciej is an experienced strategy executive with broad retail and sales expertise.

Meet the Competera Investors

We are proud to be trusted and backed by renowned entrepreneurs and investors

Oleksandr Kosovan & Andriy Dovzhenko

Co-founders of SMRK VC Fund

SMRK VC Fund specializes in venture capital investment helping startups on various stages of maturity.

Roman Nikitov

Director at ICU Ventures

Multi-strategy asset management firm focused on the emerging markets of Central and Eastern Europe. ICU was founded in 2006 by senior investment professionals from ING Bank Ukraine and has over $500MM of assets under management. ICU Ventures has been making early stage investments in rapidly growing technology companies since 2018.

Vitaly Laptenok

General Partner at Flyer One Ventures

An early-stage venture capital fund investing in AI/ML, Online Education, Digital Health, Mobile Apps, Advertising Tech.

Use a better way to price your products

Reach out to us to get to know more

Discover Competera’s job openings and opportunities

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


Trusted Vendor 2022


Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion


G2 High Performer 2022

G2 Crowd