Our mission is to help enterprise retailers make the right pricing decisions every time
Competera is a technology company that offers a comprehensive pricing platform to save costs, recover profits and meet new shopping patterns with the help of a sophisticated market-driven engine to ensure short- and mid-term growth and an algorithm-based engine for long-term growth.
From Business Intelligence To Operational Intelligence
Today’s retail is becoming increasingly complex. All the decisions made by retailers need to be profitable and fair from the point of view of the customer.
Every decision has to be right for every product, channel and location and aligned with the retailer’s current business strategy.
This is true for retail pricing, too. Retail pricing teams need co-piloting software to analyze all the necessary data and consider dozens of pricing and non-pricing factors to maintain the right prices for millions of products in the assortment at any given moment.
By augmenting the operational intelligence of retail teams with the right tools and tech, retailers gain an incremental margin by reaching category and portfolio goals with the help of optimal prices.
The new pricing stack
Competera offers a combination of assets to navigate retailers to optimal prices and help them cut expenses and maximize their financial performance.
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Pricing platform
to offer you any configuration of pricing approaches
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Pricing architect
to design and manage your journey to optimal pricing
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Management support
to help you with integration and technical support
Meet the Competera Leadership Team






Meet the Competera Advisory Council
We are honored to be validated and trusted by these renowned industry figures
Lori Mitchell-Keller
Strategic Advisor
Ex-President at SAP Industries, Lori is a strategic global leader who has spent 30 years growing, differentiating, and improving businesses through technology transformation.
Jeff Roster
Rethink Retail Top Retail Influencer
Jeff is the producer and cohost of This Week in Innovation & Third Eye Podcast Network and GMU Retail Center Advisory Council, previously served as VP of Industry Market Strategies, Retail at Gartner.
Maciej Kraus
Partner at Movens Capital
Ex-Head of Sales Strategy and Revenue Optimization at PwC, Maciej is an experienced strategy executive with broad retail and sales expertise.
Meet the Competera Investors
We are proud to be trusted and backed by renowned entrepreneurs and investors
Oleksandr Kosovan & Andriy Dovzhenko
Co-founders of SMRK VC Fund
SMRK VC Fund specializes in venture capital investment helping startups on various stages of maturity.
Roman Nikitov
Director at ICU Ventures
Multi-strategy asset management firm focused on the emerging markets of Central and Eastern Europe. ICU was founded in 2006 by senior investment professionals from ING Bank Ukraine and has over $500MM of assets under management. ICU Ventures has been making early stage investments in rapidly growing technology companies since 2018.
Vitaly Laptenok
General Partner at Flyer One Ventures
An early-stage venture capital fund investing in AI/ML, Online Education, Digital Health, Mobile Apps, Advertising Tech.
Use a better way to price your products
Reach out to us to get to know more
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London+44 204 579 8779 [email protected]
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Singapore[email protected]
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Los Angeles+1 302 207 5532 [email protected]