Our mission is to free retailers from pricing routine and save their time for more meaningful things

Competera enables retailers to increase customer trust by setting and maintaining optimal price positions on a real-time basis by leveraging the power of AI. Our deep learning algorithms enable our enterprise clients’ to rebound on average 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations

Discover the story of Competera

Take a look at how we're changing the game in retail pricing with smart solutions. Our short video shows you why we started, what we do, and how we help retailers to make optimal pricing decisions. See why we seek addressing your pricing challenges, making things simpler and smarter.

Today’s retail is becoming increasingly complex. All the decisions made by retailers need to be profitable and fair from the point of view of the customer.

This is true for retail pricing, too. Retail pricing teams need co-piloting AI-powered software to analyze all the necessary data and consider dozens of pricing and non-pricing factors to maintain the right prices for millions of products in the assortment at any given moment.

By augmenting the operational intelligence of retail teams with the right tools and tech, retailers gain an incremental margin by reaching category and portfolio goals with the help of optimal prices.

— Alexandr Galkin, CEO & Co-founder

Full-cycle service approach

Competera guides retailers through every stage of a journey to pricing excellence: from architecting a pricing system and selecting the right blend of solutions to integration and further support.


Kamila Lisewska
Kamila Lisewska
Margin & Pricing Analyst at Staples Solutions

“Competera’s platform is a great tool for price optimization and price management. As a user, I really appreciate the Competera dashboard which gives me the opportunity to work on any level — from the portfolio level to going as deep as the SKU level. With Competera, we know which strategy is gonna benefit us the most and go from there.”

  • 99% matchings
  • Catalog, Category, SKU-level pricing

Joyce Lin
Joyce Lin
Sr. Ecommerce Business Manager at Balsam Brands

“As the business was scaling, it was important for us to base our pricing decisions on market trends, website analytics, and other crucial data points that a pricing manager can hardly embrace all at once. Competera’s smart algorithms made our price management data-powered and proactive and saved the team 50% time from routine tasks.”

  • +over 3.5% revenue
  • +3% gross margin

David Elder
David Elder
Group Head of International and Pricing for WiggleCRC Group

“We believe Competera is the best in the industry. Their platform provides a set of tools, including market-based pricing and AI-driven demand-based pricing, that offers solutions to an immediate need, as well as our long-term plans. They have quickly become a strategically important player that we entrust with enabling a core element of our business.”

  • 360° market view
  • 50% faster repricing

Trond Samuelsen
Trond Samuelsen
Commercial Project Director at Elkjøp

“Time was an issue for us, as we didn't know when exactly Amazon was about to launch in Sweden. Nonetheless, our key requirement from a data provider was to receive Amazon Sweden and its sellers' prices within 24 hours after the marketplace launch. Competera did the job within 8 hours, and that was a great success.”

  • 99% product matchings
  • 1M data points delivered monthly

Staples Balsam Brands Wiggle Elkjop

Meet the Competera Leadership Team

We’re building a global team behind a smart and useful product
Alexander Galkin
Alexander Galkin
Co-founder & CEO
A serial entrepreneur, Alex has 12+ years in auditing and consulting retail enterprises globally. Having created and sold an outsourcing company, Alex has had a C-level role in different tech companies. A Forbes contributor.
Alexander Galkin
Co-founder & CEO
Alexander Sazonov
Alexander Sazonov
Co-founder and COO
At the age of 24, Alex managed a team of 70+ people as a Real Estate Director at Dolphin Strategy. At Competera, Alex became responsible for operational efficiency. Alex has outstanding networking skills.
Alexander Sazonov
Co-founder and COO
Olena Saraniuk
Olena Saraniuk
Head of Marketing
Olena is a seasoned professional with a proven track record in crafting impactful marketing strategies within retail tech and AI. With extensive experience in both traditional and digital channels, Olena is dedicated to elevating Competera's market presence and empowering retailers through advanced pricing solutions.
Olena Saraniuk
Head of Marketing
Yuliya Beregovaya
Yuliya Beregovaya
Head of Pricing Consulting
During her career at Nielsen, Yulia was involved in understanding shopper behaviors, in-store engagement of buyers, and the conversion path of a shopper into a loyal purchaser. Today, she applies her expertise in identifying customer needs and providing expert pricing solutions consultancy.
Yuliya Beregovaya
Head of Pricing Consulting
Dmitriy Chernyak
Dmitriy Chernyak
Product Manager
With more than 20 years of hands-on experience in B2B (Sales Operations, Supply Chain, Customer Success), Dmitriy knows how to solve clients’ problems via tech. At Competera, he is keen on helping retailers start thriving through enhanced product experience.
Dmitriy Chernyak
Product Manager

Meet the Competera Advisory Council

We are honored to be validated and trusted by these renowned industry figures

Lori Mitchell-Keller

Ex - Vice President and General Manager

Having spent 30 years as President at SAP Industries and Vice President at Google Cloud, Lori is a strategic global leader growing, differentiating, and improving businesses through technology transformation.

Alex Vayner

Managing Partner of Data & AI

Over his 20 year career working in data and artificial intelligence, Alex has served in leadership roles for prominent global consultancies, such as KPMG and Capgemini, and as Vice President and Global Head of Data Innovation at Equifax.

Maciej Kraus

Ex-Head of Sales Strategy and Revenue Optimization

Guest Lecturer at Stanford University, LinkedIn Pricing Guru, and Partner at Movens Capital, Maciej is an experienced strategy executive with broad retail and sales expertise.

Florian Strecker

VP Germany, Austria, Switzerland

Ex-VP and Senior Account Executive at Revionics and Relex, Florian is the experienced professional in enhancing tech transformation projects driving retail profitability and success.

Meet the Competera Investors

We are proud to be trusted and backed by renowned entrepreneurs and investors

Oleksandr Kosovan & Andriy Dovzhenko

Co-founders of SMRK VC Fund

SMRK VC Fund specializes in venture capital investment helping startups on various stages of maturity.

Roman Nikitov

Director at ICU Ventures

Multi-strategy asset management firm focused on the emerging markets of Central and Eastern Europe. ICU was founded in 2006 by senior investment professionals from ING Bank Ukraine and has over $500MM of assets under management. ICU Ventures has been making early stage investments in rapidly growing technology companies since 2018.

Vitaly Laptenok

General Partner at Flyer One Ventures

An early-stage venture capital fund investing in AI/ML, Online Education, Digital Health, Mobile Apps, Advertising Tech.

Use a better way to price your products

Reach out to us to get to know more

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


Trusted Vendor 2022


Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion


G2 High Performer 2022

G2 Crowd