Our mission is to free retailers from pricing routine and save their time for more meaningful things
Competera enables retailers to increase customer trust by setting and maintaining optimal price positions on a real-time basis by leveraging the power of AI. Our deep learning algorithms enable our enterprise clients’ to rebound on average 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations
Discover the story of Competera
Take a look at how we're changing the game in retail pricing with smart solutions. Our short video shows you why we started, what we do, and how we help retailers to make optimal pricing decisions. See why we seek addressing your pricing challenges, making things simpler and smarter.

Today’s retail is becoming increasingly complex. All the decisions made by retailers need to be profitable and fair from the point of view of the customer.
This is true for retail pricing, too. Retail pricing teams need co-piloting AI-powered software to analyze all the necessary data and consider dozens of pricing and non-pricing factors to maintain the right prices for millions of products in the assortment at any given moment.
By augmenting the operational intelligence of retail teams with the right tools and tech, retailers gain an incremental margin by reaching category and portfolio goals with the help of optimal prices.
— Alexandr Galkin, CEO & Co-founder
Full-cycle service approach
Competera guides retailers through every stage of a journey to pricing excellence: from architecting a pricing system and selecting the right blend of solutions to integration and further support.
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Pricing consultancy
to offer you any configuration of pricing approaches
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Pricing platform
to design and manage your journey to optimal pricing
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Management support
to help you with integration and technical support
Meet the Competera Leadership Team





Meet the Competera Advisory Council
We are honored to be validated and trusted by these renowned industry figures
Lori Mitchell-Keller
Ex - Vice President and General Manager
Having spent 30 years as President at SAP Industries and Vice President at Google Cloud, Lori is a strategic global leader growing, differentiating, and improving businesses through technology transformation.
Jeff Roster
Ex - VP Industry Market Strategies, Retail
Jeff is Rethink Retail Top 100 Influencer, producer, and cohost of This Week in Innovation & Third Eye Podcast Network and GMU Retail Center Advisory Council.
Maciej Kraus
Ex-Head of Sales Strategy and Revenue Optimization
Guest Lecturer at Stanford University, LinkedIn Pricing Guru, and Partner at Movens Capital, Maciej is an experienced strategy executive with broad retail and sales expertise.
Florian Strecker
VP Germany, Austria, Switzerland
Ex-VP and Senior Account Executive at Revionics and Relex, Florian is the experienced professional in enhancing tech transformation projects driving retail profitability and success.
Meet the Competera Investors
We are proud to be trusted and backed by renowned entrepreneurs and investors
Oleksandr Kosovan & Andriy Dovzhenko
Co-founders of SMRK VC Fund
SMRK VC Fund specializes in venture capital investment helping startups on various stages of maturity.
Roman Nikitov
Director at ICU Ventures
Multi-strategy asset management firm focused on the emerging markets of Central and Eastern Europe. ICU was founded in 2006 by senior investment professionals from ING Bank Ukraine and has over $500MM of assets under management. ICU Ventures has been making early stage investments in rapidly growing technology companies since 2018.
Vitaly Laptenok
General Partner at Flyer One Ventures
An early-stage venture capital fund investing in AI/ML, Online Education, Digital Health, Mobile Apps, Advertising Tech.
Use a better way to price your products
Reach out to us to get to know more
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USA
8605, Santa Monica Blvd #65991, California 90069-4109
+1 302 207 5532 [email protected] -
UK
Francis House, 11 Francis Street, London, United Kingdom, SW1P 1DE
+44 204 579 8779 [email protected] -
Singapore
018936, Singapore, Marina One East Tower #05-01
[email protected]