Optimal value offering in retail starts with the right price – recommended by Competera
Today's retail market is very fragmented: there isn't a single best practice approach for pricing; companies see their needs and goals differently; technology is still causing distrust. However, prices remain one of the key factors affecting buyers' choice. Five years ago, we started out as a tool aimed at helping any retailer with price positioning anywhere in the world.
Competera has grown into a versatile place where vital business decisions could be made easily.
Using a blend of ML-engineering, math, and user experience, our software secures effective and visible business results and helps customers to complete their journey to optimal pricing. In other words, we return the lost profit to our partners and work to fix the broken pricing world!
Trusted by retailers around the globe
Competera is a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.
For a few months Competera helped us reduce manual work and save plenty of time. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.
We have adopted Competera pricing engine which calculated demand elasticity while factoring in product cannibalization and seasonality and increased revenue by 1% over the period of three months.
The things I enjoy most about the Competera platform are the proactive pricing system and effective sales planning.
We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.
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