About Competera’s Pricing Platform

Optimal value offering in retail starts with the right price – recommended by Competera


Today's retail market is very fragmented: there isn't a single best practice approach for pricing; companies see their needs and goals differently; technology is still causing distrust. However, prices remain one of the key factors affecting buyers' choice. Five years ago, we started out as a tool aimed at helping any retailer with price positioning anywhere in the world.

Competera has grown into a versatile place where vital business decisions could be made easily.

Using a blend of ML-engineering, math, and user experience, our software secures effective and visible business results and helps customers to complete their journey to optimal pricing. In other words, we return the lost profit to our partners and work to fix the broken pricing world!

Alexandr Galkin
Alexandr Galkin
CEO & Co-founder

Trusted by retailers around the globe

Competera is a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.

Kevin Lebron, Merchandising Manager at FSA store, USA

For a few months Competera helped us reduce manual work and save plenty of time. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.

Robert Smigner, E-commerce Merchandiser at Vision Direct, United Kingdom

We have adopted Competera pricing engine which calculated demand elasticity while factoring in product cannibalization and seasonality and increased revenue by 1% over the period of three months.

Tatiana Tepliashyna, Product Owner and Business Analyst at Staples, Netherlands

The things I enjoy most about the Competera platform are the proactive pricing system and effective sales planning.

Karel Mommers, Pricing and Analytics Manager at Max Guitars, USA

We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.

Rick Conley, Head Buyer and Director of Vendor Relations at Maxtool, USA
FSA Store VisionDirect Staples MaxGuitar MaxTool

Meet the Competera Leadership Board

We’re building a global team behind a smart and useful product
Andrey Mikhaylov
Andrey Mikhaylov
CTO & Co-founder
Seventeen years of experience in commercial product development. Focus: the lean startup methodology, horizontally scalable services, distributed computing
Alexandr Galkin
Alexandr Galkin
CEO & Co-founder
Twelve years of experience in auditing and consulting eCommerce enterprises. Focus: marketing, corporate sales. A Forbes contributor.
Alexandr Sazonov
Alexandr Sazonov
COO & Co-founder
At the age of 24 started to manage a team of 70+ people as a Real Estate Director. When joined Competera, became responsible for operational company efficiency. Outstanding networking skills (can connect with anyone in the world and build strong relations).

Discover Competera’s job openings and opportunities

There’s a better way to price your products

Feel free to write or call us and we’ll tell you more

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


#1 eCommerce Solutions Software 2019


Top 3 startups at the AI Summit

London Tech Week

Great User Experience

Finance Online

High Performer 2019

G2 Crowd