Pricing Consultancy with Competera
Enhance your pricing strategy and tactics for retail with the help of experts. Get all the insights regarding your current pricing approach from Competera’s Pricing Consultancy.
Competera Pricing Architects are here to support your Pricing journey
Build your Pricing Strategy based on your current needs and make sure it is executed with the best pricing tactics on the market
Cost-plus pricing
Market-driven pricing
Rule-based pricing
Elasticity-based pricing
Personalized pricing
Cost-plus pricing
Market-driven pricing
Rule-based pricing
Elasticity-based pricing
Personalized pricing
Work with well-seasoned experts to improve your bottom line
Team of PhDs and Data Scientists and retail experts with deep domain expertise with 30+ successful pricing projects on both retailers and consultants sides.
2Х
effectiveness of slow moving products and competitive wins for KVIs
10%
margin saved during sellouts/markdowns
8%
revenue uplift
on average
5x
faster repricing
process
What challenges retailers meet in getting more mature
Neglecting SKUs’ roles
Undefined SKUs' roles within the portfolio lead to unbalanced pricing
Prioritizing
Long-tail SKUs and categories could be neglected due to constant lack of time
Pricing complexity
The more complex pricing is, the more challenging it gets to see the impacton portfolio growth
More impact factors
With more players involved in the process as the business grows, pricing becomes difficult to manage
Where are you in pricing maturity quadrant?
Team of PhDs and Data Scientists and retail experts with deep domain expertise with 30+ successful pricing projects on both retailers and consultants sides.
Do you have target based Pricing Strategy?
Do you have strong execution (Team, Technology)?
How to switch from SKU-driven to portfolio-focused pricing to improve your maturity
How to switch from SKU-driven to portfolio-focused pricing to improve your maturity
Platform Implementation
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Stage 01
Pricing methodology implementation
- Current pricing structure analysis, improvement recommendations creation
- Category tree, Product segments assessment
- To determine complex of pricing methods to achieve goals (hypothesis creation)
- Assortment segmentation and rules building
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Stage 02
Project launch
- Solution Design
- Pilot Design (Test groups, OG, assortment split integration)
- Onboarding (Dry-Runs and repricing accompaniment)
- Core Metrics dashboard management
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Stage 03
Scale preparation
- Category segmentation by roles, products segmentation (KVCs, KVIs)
- Models to form price ladders, zones, anchors
- Analytical models for identifying influential competitors
- Custom dashboards creation
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Annual Support
- Pricing strategy & tactics review
- Performance KPIs tracking
- Search on enhancements
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Support
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Ad-hoc requests
- Platform Data Analytics deep dive
- Additional analytics for category
- Optimisation hypothesis checks
How our approach differs from other solutions
Results
Team of PhDs and Data Scientists and retail experts with deep domain expertise with 30+ successful pricing projects on both retailers and consultants sides.
Explore tAIlored solution to win in pricing
See how Competera boosts your pricing power.
