Complex technologies for complex pricing issues
To help retailers, Competera is using an integrated approach that combines proven pricing theories and best econometric practices. We then automate all of it with the help of bespoke deep learning algorithms capable of making accurate pricing decisions without any additional help.
Despite the fact that Competera allows users to set the right price for each product across each category, we don’t consider these products in isolation. We focus on the performance of the entire portfolio, taking into account such factors as product cross-dependencies, global targets and metrics that require protection.
What’s under our hood
Our system can be depicted as a neural network that learns how to predict sales based on historical price changes, creates a map of cross-product sales interactions and brings non-pricing factors into the context.
Competera can also be seen as a solver that generates a myriad of pricing configurations, sees how they perform and presents the best one to the user's dashboard.

To meet the optimization target, our users set two metrics – a global and a protective metric (the one that increases revenue while protecting gross profit margin, for example). Next, they can add some business constraints like price thresholds, MAP, etc.
Having the specified parameters, the solver examines thousands of price configurations in a minute and, based on accurate mathematics, makes the best decision, unlike the usual approach where a person can analyze only a dozen of configurations putting a lot of effort on it.
At the same time, with each new pricing set, an algorithm trains itself using the same technique that is used to train Deep Learning models.

To address specific industry challenges, we use a variety of approaches. Discover them below:
Trust & Security
Competera uses a single-tenant approach. We create separate, fully isolated cloud projects (using leading cloud providers like AWS or GCP) to perform all computing, data warehousing, and processing tasks.
We ensure that customer’s data never leaves the secure perimeter of their own cloud project as well as never intersects with data warehouses of other clients. On top of that, only authorized Competera engineers working on your project have access to the data warehouse.

Feel empowered with next-generation technologies, enhance your pricing using advanced software provided by Competera