Pricing Analytics Software
Learn how pricing analysis software helps brick&mortar and online retailers to analyze market situation and correct their pricing strategies
Building personalized customer experience: pricing matters first
Price remains a core factor considered by shoppers. 81 percent of consumers do online research before making a purchase.
Solutions, like Competera, help pricing analysts and category managers to get better in a full range of operations from identifying new sales opportunities to managing overall price perception.
How Competera’s price analytics software works?
Find new sales opportunities with Competera’s insights and analytics
With Competera, you get a comprehensive market analytics enabling managers to:
- identify products on which you’re losing money
- get better buying conditions from supplies
- correct pricing strategy based on market situation
Stay proactive with full awareness of market trends
Using Competera’s Competitive Intelligence, you can:
- discover market disruptions and MAP violations
- identify unique products in your portfolio
- be the first to find events requiring prompt action
Predict. Succeed. Repeat
Get to the highest level of pricing with Competera’s Price Optimization. It’s your own AI-driven analyst which helps:
- set optimal prices at any level
- avoid margin dilution and prevent cannibalization between products
- measure every decision outcome
- switch to goal-driven pricing