Price Optimization for retailers

Hit all of your business goals via portfolio pricing approach empowered with cutting-edge ML technologies. With Competera Price Optimization, your business gets:

  • Price recommendations based on demand elasticity
  • Price optimization to hit two targets at the same time
  • Fact-based pricing with the whole category in mind

Representative Vendor in 2021 Market Guide

Retail Systems 2020 awards

Artificial Intelligence Project of the Year 2020

Now Tech: Pricing and Promotion 2019

Analysts and experts recognize Competera as a major vendor for B2C pricing solutions

Competera helps to cover every pricing need

Price Optimization is one component of our product portfolio. Discover all pricing solutions designed for retailers with different pricing approaches.

Cost-plus

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Elasticity-based

Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Personalized

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform

Competera Pricing Platform

A unified workplace with an easy-to-use interface

Competitive Data

High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details

Pricing Automation

Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details

Price Optimization

Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Cost-plus
Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Competera Pricing Platform
Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Pricing Automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Market-driven
Market-driven

Competitor-centric pricing
triggered by market changes

Regular repricing

Constant manual check

Data dependence

Competera Pricing Platform
Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Pricing Automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Rule-based
Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Competera Pricing Platform
Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Pricing Automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Elasticity-based
Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Competera Pricing Platform
Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Price Optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.
Personalized
Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform
Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Price Optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Who wins with Price Optimization?

Competera is an industry-agnostic solution allowing to reprice products at any level from specific categories and stores to countries and world regions. However, for certain industries the performance is at its best.

Offline B2C retailers

Multi-brand retailers

1000+ SKUs under management

Solution for any size and complexity

At the heart of Competera Price Optimization is a unique engine for searching optimal price points. It can simultaneously set prices for any number of products with surgical precision.

When calculating new prices, the algorithm identifies cross-product dependencies and demand patterns, taking into account own elasticity, cross-elasticities, sales cannibalization, and up to 20 other pricing and non-pricing factors.

Solution for any size and complexity

Forget black boxes: every recommendation is explained

Figure out the reasoning behind the optimal price recommendations.
Competera interpretability features allow to:

  • get insights on what was behind the Price Optimization engine’s decisions;
  • check out how the set limitations have impacted the search range;
  • find out what the demand elasticity curves look like;
  • understand how the new price point impacts own product sales and what halo effect it has on other products in the category.
No more black boxes

Software Trusted by Customers Across the Globe

Every Competera's client receives up to 9% revenue uplift.

Hit your targets

Typically, a pricing manager can operate with up to 10% of key positions in different categories. Competera expands their capabilities to cover the whole product portfolio.

Price Optimization makes it possible to adjust and run a wide variety of pricing strategies. All you need is to select the metrics to grow and to protect. The rest will be done by the machine.

Hit your targets

Outstanding accuracy

With Competera Price Optimization, businesses can operate with short-term sales forecasts of 90+% accuracy. It means you can predict the impact of your decisions and determine their effectiveness risk-free.

Thanks to high accuracy, you can forget about unjustified pricing actions, incorrect promo ROI estimations, or margin-draining stock clearance.

Outstanding accuracy

See Price Optimization in action

An omnichannel Eastern European consumer electronics retailer with $500 million in annual turnover wanted to stop copying competitors’ pricing moves and make their business more profitable. Competera helped Foxtrot to:
  • Maximize revenue without losing profit margins
  • Stop mimicking the pricing moves of competitors
  • Switch from reactive to proactive pricing
See Price Optimization in action

How to get optimal pricing in 60 days

Competera considers your entire product portfolio when creating price predictions. Optimal prices are determined in a 4-step process:

Step 1

Add 2 years worth of transactions, stocks, price lists, promo calendars and product references

Step 2

Define your targets and choose a repricing model to increase sales volume or revenue, optimize promo, clear stock

Step 3

Add your rules and constraints

Step 4

Get optimal prices, apply price recommendations, and feed in to your ERP

Start

2 months

Why Choose Competera Price Optimization?

AI-driven

Competera adapts the latest AI, machine learning and deep learning algorithms to the needs of retailers, helping them switch to fact-based pricing. It brings a shopper-centric experience with prices and a balance of margin and turnover.

Rapid

High speed equals short time to profit. It takes only 6 weeks to fully deploy a customized solution that fulfills client needs. Compared to other types of solutions, our time-to-value is outstanding.

Tech Made Simple

Competera Price Optimization features allow each pricing team to play by their own rules, choosing different pricing solutions and modules for specific tasks. And do so with ease and convenience – in one dashboard.

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions

Constellation

#1 eCommerce Solutions Software 2019

Crozdesk

Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion

Forrester

High Performer 2020

G2 Crowd