Price optimization software for brick&click retailers

Price Optimization
Software for Retail

Reach your targets and raise revenue with pricing tool software, all in just two months.

  • Set optimal prices using ML-driven recommendations
  • Switch from traditional to a goal-driven approach
Dashboard
Google Cloud
Competera Became an Official Google Partner

Retail pricing software trusted by market leaders worldwide

Reach goals — repeat success with accurate price optimization modelling

With Competera’s pricing tool software, retail teams can monitor achievement of their business objectives receiving notifications of progress as well as direct guidance for proper goal management. Category managers can operate with market predictions of 90-98% accuracy.
Step 1

Test, learn, and improve

View comprehensive reports on profit margin, sales items, gross profit, and more for easy analysis.
Use our Sandbox mode to try out different strategies and determine their effectiveness risk-free.
Step 2

Your fastpass to optimal prices

Reprice your products 5 times faster than traditional methods and save up to 40 hours of work per month.

Competera is a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.

Kevin Lebron
Kevin Lebron, merchandising Manager
FSA store, USA

For a few months Competera helped us reduce manual work and save plenty of time. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.

Robert Smigner
Robert Smigner, E-commerce Merchandiser
Vision Direct, United Kingdom

We have adopted Competera pricing engine which calculated demand elasticity while factoring in product cannibalization and seasonality and increased revenue by 1% over the period of three months.

Tatiana Tepliashyna
Tatiana Tepliashyna, Product Owner and Business Analyst
Staples, Netherlands

The things I enjoy most about the Competera platform are the proactive pricing system and effective sales planning.

Karel Mommers
Karel Mommers, Pricing and Analytics Manager
Max Guitars, USA

We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.

Rick Conley
Rick Conley, Head Buyer and Director of Vendor Relations
Maxtool, USA

How pricing optimization solution works

Foxtrot, an omnichannel Eastern European consumer electronics retailer with $500 million in annual turnover, wanted to stop copying competitors’ pricing moves and maximize revenue without risking profit margins.

Competera helped Foxtrot to:
  • Maximize revenue without losing profit margins
  • Save time for negotiations with suppliers
  • Switch from reactive to proactive pricing
Step 3

Control algorithm
with your own rules

Forget of software tyranny. Competera recommends prices considering your goals and constraints, including MAP policy, repricing steps, stoplist to exclude the repricing, and other custom criteria.
Step 4

Solution for business
of any size and complexity

Obtain goal-driven and elasticity-based pricing at portfolio level. Competera allows to reprice products at any level from specific categories and stores to countries and world regions.
Step 4

How to get optimal pricing in 60 days

Competera considers your entire product portfolio when creating price predictions.
Optimal prices are determined in a 4-step process:

Start
2 Month
1 step

Add your historical data spanning 2 years or more

2 step

Define your targets and choose a repricing model to increase sales volume or revenue

3 step

Add your rules and constraints

4 step

Get optimal prices, apply price recommendations, and feed in to your ERP

Who wins with our pricing tool software?

We believe that Competera can make your company & team performance better.

Pricing Team

  • Goal-driven pricing scenarios to set & reach business targets
  • Proactive pricing instead of reactive one
  • Market predictions of 90-98%
  • Storage of positive & negative pricing experiences
  • 40 hours of work saved monthly

Management Team

  • KPIs performance monitoring
  • Cross-elasticity pricing to keep a balance between the rate of sales and profit margin
  • Increased average basket price
  • Minimized promo pressure
  • Predictable & repeatable success

Business

  • Revenue boost by 5-15%
  • Profit margin increase by 2-5%
  • Proven pilot results in 2 months
  • Data in perfect shape for further AI innovation
  • Increased customer life value (CVL)

Don’t take our word for granted! Enhance your pricing using advanced price optimization software provided by Competera.

Don’t miss out on the retail revolution

Enhance your pricing using advanced price optimization software provided by Competera.

Learn more about our platform

How Price Optimization Works?

Our pricing tool powered by a dense neural network combines strategy, business rules, ML, and data to recommend optimal prices and forecast the effect on the demand. The model guarantees 90-98% short-term prediction accuracy.

  1. Add history of 2+ years data sources
    • Sales transactions
    • Stocks
    • Assortment info
    • Repricing activities
  2. Define business targets

    Choose the right repricing model to increase sales volumes or revenue.

  3. Define business constraints

    To control the repricing outcomes, add multiple business rules - from maximum number of repriced products, groups of products locked for repricing to costs & MAP.

  4. Get optimal prices

    Apply price recommendations to reach your business targets.

Machine Learning Solution Solves Real-world Retail Problems

Sell slow moving stocks
Actions

Optimize prices while taking into account the profit margin of your entire product portfolio

Results
  • Loyal customers are focused on high-margin products
  • The profitability of your product portfolio remains unchanged
React to the rise of purchasing prices Actions

Apply a differentiated approach to pricing. Run several repricing cycles with uneven price ranges to reach KPIs gradually

Results
  • Retain profitability for your entire product portfolio
  • Maintain revenue
Boost sales of fast moving products Actions

Do not change prices, or raise prices for part of your assortment to improve the price perception of chosen products

Results
  • Fast-moving products that consistently generate revenue