Pricing Automation for retailers
Reduce repricing time by at least 50% and shift to flexible, transparent, and controllable process with:
- Automated real-time & batched repricing
- Self-service pricing configuration built on any variables
- Complete transparency of price crafting on SKU level
- Customizable alerting system
Competera helps retailers to cover every pricing need
Pricing automation fits best online and omnichannel retailers with large teams and 200 000+ prices under management.
Cost-plus
Margin-centric
Ad hoc repricing
Human-driven decision
Market-driven
Competitor-centric pricing triggered by market changes
Regular repricing
Constant manual check
Data dependence
Rule-based
Based on rules and business constraints
Automated real-time repricing
Human-supervised
Market-share focused
Elasticity-based
Mix of rules & demand-based pricing
Goal-oriented repricing
Manager as a strategist
Portfolio coverage
Personalized
Shopper-centric pricing
Individual offers based on LTV
Balance between customer demand and business goal
Cost-plus
Margin-centric
Ad hoc repricing
Human-driven decision
Market-driven
Competitor-centric pricing triggered by market changes
Regular repricing
Constant manual check
Data dependence
Rule-based
Based on rules and business constraints
Automated real-time repricing
Human-supervised
Market-share focused
Elasticity-based
Mix of rules & demand-based pricing
Goal-oriented repricing
Manager as a strategist
Portfolio coverage
Personalized
Shopper-centric pricing
Individual offers based on LTV
Balance between customer demand and business goal
Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard. Details
Pricing Automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change.
Price Optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details
Getting started in 2 weeks
Just 3 steps to start using Price Automation and reprice thousands of your SKUs twice faster.
Step 1. Data includes product list, current prices, competitive data or other data used in pricing rules (e.g. stock levels, sales volumes, eCommerce traffic, promotions, etc)
Step 2. Design pricing rules using preset or/and custom logic and constraints to execute pricing strategy per every product segment
Step 3. Enjoy full automation of workflows, approve new prices, resolve alerts, check calculations, and evaluate business impact of every pricing scenario before applying it
in a format digestible by other systems
Start
2 Weeks
Save time and reduce efforts by shifting to automated real-time & batched repricing
Automation makes repricing at least 50% faster while reducing the risk of human mistakes. As any changes in data occur, repricing of a product group or separate SKU can be done either in real-time or it can be processed in batches.
A user-friendly interface with optimized workflows will save time and reduce the efforts of every stakeholder involved in pricing. The custom export formats ensure the flawless integration of new prices to existing systems.
Enjoy flexibility with self-service pricing configuration
To implement pricing strategy and tactics, you can set up a tailor-crafted pricing configuration which can be easily adjusted to changing trends or business needs.
Pricing logic can be set upon any data including competitive data from direct sellers or marketplaces (e.g. Amazon, Google shopping, other price comparison sites), sales, cost data, sell-through rate, promotion or stock levels, etc.
Uncover the full potential of Competera
Read how Competera’s pricing solutions help retailers across different industries.
Make pricing transparent
for every stakeholder
SKU-level price interpretation explains how a particular price was calculated so stakeholders (pricing analysts, their managers, buyers, merchandisers, category managers, etc) understand how each decision was made.
Before applying new approaches, users can also get the results’ projection of every pricing scenario. To make better decisions and get a full market view, employees can visualize the change history of their own and competitors' prices.
Get full control over your pricing with a library of pricing rules and custom workflows
Use pricing rules from our preset library or create your own to easily manage repricing across all sales channels, stores, and pricing zones. Any data available to the system can be used as a variable in the pricing logic (e.g. competitive information, stocks levels, sale-through rates, etc).
The system can notify you about important events that require your attention. Our team can help to set up corresponding workflows to support your business needs and ecommerce pricing strategies.
What does pricing automation include?
Automatic platform optimization price features allow each pricing team to play by their own rules, selecting the right functions when you need them.
