Pricing Automation for retailers

Reduce repricing time by at least 50% and shift to flexible, transparent, and controllable process with:

  • Automated real-time & batched repricing
  • Self-service pricing configuration built on any variables
  • Complete transparency of price crafting on SKU level
  • Customizable alerting system
Dashboard Dashboard data
caution
Anti-Crisis Tips & Tricks: protect your margin in times of crisis

Competera helps retailers to cover every pricing need

Pricing automation fits best online and omnichannel retailers with large teams and 200 000+ prices under management.

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform

A unified workplace with an easy-to-use interface

Competitive Data

High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details

Pricing automation

Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change.

Price optimization

Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change.
Market-driven

Competitor-centric pricing
triggered by market changes

Regular repricing

Constant manual check

Data dependence

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change.
Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change.
Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details
Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

Getting started in 2 weeks

Just 3 steps to start using Price Automation and reprice thousands of your SKUs twice faster.

Integrate data

Step 1. Data includes product list, current prices, competitive data or other data used in pricing rules (e.g. stock levels, sales volumes, eCommerce traffic, promotions, etc)

Configure repricing

Step 2. Design pricing rules using preset or/and custom logic and constraints to execute pricing strategy per every product segment

Reprice effortlessly

Step 3. Enjoy full automation of workflows, approve new prices, resolve alerts, check calculations, and evaluate business impact of every pricing scenario before applying it

Export pricies

in a format digestible by other systems

Start

2 Weeks

Save time and reduce efforts by shifting to automated real-time & batched repricing

Automation makes repricing at least 50% faster while reducing the risk of human mistakes. As any changes in data occur, repricing of a product group or separate SKU can be done either in real-time or it can be processed in batches.

A user-friendly interface with optimized workflows will save time and reduce the efforts of every stakeholder involved in pricing. The custom export formats ensure the flawless integration of new prices to existing systems.

Save time and reduce efforts

Enjoy flexibility with self-service pricing configuration

To implement pricing strategy and tactics, you can set up a tailor-crafted pricing configuration which can be easily adjusted to changing trends or business needs.

Pricing logic can be set upon any data including competitive data from direct sellers or marketplaces (e.g. Amazon, Google shopping, other price comparison sites), sales, cost data, sell-through rate, promotion or stock levels, etc.

Enjoy flexibility

Read how Wiggle reduced pricing efforts by 50% and got a 360 market view

Competera helped Wiggle Chain Reaction Cycles to handle more complex rules and pricing logic by implementing competition-based pricing automation for over half a million SKUs.
Cycling

Make pricing transparent
for every stakeholder

SKU-level price interpretation explains how a particular price was calculated so stakeholders (pricing analysts, their managers, buyers, merchandisers, category managers, etc) understand how each decision was made.

Before applying new approaches, users can also get the results’ projection of every pricing scenario. To make better decisions and get a full market view, employees can visualize the change history of their own and competitors' prices.

Make pricing transparent

Get full control over your pricing with a library of pricing rules and custom workflows

Use pricing rules from our preset library or create your own to easily manage repricing across all sales channels, stores, and pricing zones. Any data available to the system can be used as a variable in the pricing logic (e.g. competitive information, stocks levels, sale-through rates, etc).

The system can notify you about important events that require your attention. Our team can help to set up corresponding workflows to support your business needs.

Get full control

What does pricing automation include?

Competera features allow each pricing team to play by their own rules, selecting the right functions when you need them.

Self-service pricing configuration with preset and customizable rules

Optimal workflows for different user roles with an easy-to-use interface

Real-time and batched repricing driven by specific events or data changes

SKU-level price interpretation with pricing scenario results projection

Own and competitive price history and audit trail mode

Custom export formats for easy integration with your current systems

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions

Constellation

#1 eCommerce Solutions Software 2019

Crozdesk

Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion

Forrester

High Performer 2020

G2 Crowd