Competera, a pioneer in AI-powered price optimization solutions for retailers, today announced its Competera Pricing Platform is now available on Google Cloud Marketplace, providing clients direct access to intelligent pricing tools that reduce repricing times by more than 50%, increase profits by 6% on average, and strengthen customer loyalty. The platform enables retailers to set and maintain optimal prices in real-time by using next-generation deep-learning technology to process 10x more factors than humanly possible — from global category trends to hyper-local product behavior — and continuously calculate billions of possible price combinations.

Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.

The Competera Pricing Platform offers a suite of price optimization solutions for all retail scenarios, including initial, promotional and markdown pricing as well as pricing automation. Competera’s AI models exceed the capabilities of traditional elasticity-based models, calculating optimal prices with 95% accuracy based on 20+ pricing and non-pricing factors, such as hyper-local product behavior, global category trends inflation, seasonality, competitor behavior and promotional impact. To date, the company has deployed for specific regions and retail sectors more than 930 sub-models to production trained on more than 10 billion transactions and 9 million products.

“We’re excited about offering our pricing solutions on Google Cloud Marketplace to streamline the procurement and deployment processes for our clients, expediting their time to value,” says Alex Galkin, Co-Founder and CEO, Competera. “The marketplace’s simplified digital shopping experience empowers retailers to make informed decisions about our AI-powered price optimization solutions at scale and with greater flexibility.”

“Bringing Competera to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the Competera Pricing Platform on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Competera can now securely scale and support customers on their digital transformation journeys.”

Google Cloud Marketplace buyers can explore Competera’s full suite of AI-powered pricing solutions by visiting Competera’s marketplace listing. To learn how Competera can help you elevate your pricing practice today, connect with their team of pricing experts by submitting this form: ​​

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