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Key value categories (KVCs) and key value items (KVIs) bring many opportunities to attract consumers and increase margins. Dive into this topic and learn how to reinforce your revenue-generating capabilities.

Does your pricing profitable for the business? Check our latest guide to know how to measure company's pricing performance. We describe tools, approaches, and some tips allowing to do it most effectively. Also, this guide would be helpful for those who are interested in the nature of prices.

Want to know how to form a new shelf, attract customers, and prevent demand losses? We've made a video for you.

Get know how to increase your prices to reflect margin decrease on selected products as well as to protect the revenue of the entire category

This interview is part of Competera’s new series featuring interviews with the most renowned retail experts worldwide to understand the ins and outs of the industry and look into the ways to help retail thrive in the new reality.

Competera's CEO Alexander Galkin shares his acknowledgment of retail heroes in the time of uncertainty.

If you’re seeking a proven way to maximize your profit and revenue, explore these major pricing strategies. Find your own, test it, and get the most balanced and sustainable approach to pricing.

Want to deal with crisis and make risks work for you? Market-based pricing by Competera will help to gain an advantage, increase market share, and reinforce customer base.