What if I need to know the positioning, not of every monitored product, but only by the KVI-positions, or just by certain product groups?
Competera is able to calculate the Price Index for every segment of monitored products. You can use two options for this analysis: tags and standard filters.
If you make a regular analysis of a certain segment (for example of certain products, product categories, and a few competitors), you need to use the tags. These are the boxes, which contain the saved segment of selected data.
The data set for analysis can contain an infinite number of variations that you require. For example, you can estimate how much your online store “costs” in the category of large appliances, by KVI-positions regarding the market in the requested period of time. To do this, you need to create a tag with the corresponding segment.
Applying a filter to the requested tag, you can get a PIx calculation, on any brand in any price range, on any competitor, in all categories.