Industry's tech evolution went through several explicit periods. The monopoly of large consultancy agencies was undermined by the first tech solutions that could analyze historical data, yet were too expensive and difficult in integration. The second wave of solutions could even build rough predictive models, however, remaining overcomplicated in onboarding and operational use. In the mid 2010s, retailers finally got the third-wave solutions that ruined giants’ monopoly on innovation and made optimal pricing possible for all types of retailers.

We put together the most landmark events in the tech history of retail so you can locate your business on the road to optimal pricing and make sure your team moves in the right direction. Let’s get started!

tech in retail