A list of new retailers grows year by year.
Statistics are emotionless, however for vendor’s managers, it means that control of minimum advertised price compliance becomes more complicated.
Hereafter, we collected a bundle of questions vendors have been asking themselves. Of course, our Pricing Experts also answered them.
You know it doesn’t matter when they checked it last. The central question is “Do they violate the recommended retail prices or not.”
and reports on any desirable deviations or market changes
and client assistance
technology doesn’t create any overload of retailers’ websites
with flexible configurations that provide an individual monitoring time-settings for different product categories
eliminates days of manual work and possible human error
Considering that map monitoring is more a prevention tool against violations, the vendors can use a MAP price monitoring solution to get all the brand benefits and protect themselves from competitors.
Signing of a minimum advertised price agreement, which contains the agreed upon list of the minimum advertised price program and the rules for efficient sales due to MAP pricing compliance, is a common market practice.
Alongside MAP monitoring, with the help of a minimum advertised price monitoring tool, it allows suppliers to keep, develop and protect its brand positioning in the market and customers’ perception.
The Competera Pricing Platform gives you access to an experienced MAP monitoring software which will gladly help you expand your brand image globally.