Competera, an industry-leading AI pricing platform that enables retailers and brands to optimize their pricing strategies, announced today that it has signed a strategic partnership agreement with Paul Hartmann AG, a Germany-based holding company that is primarily engaged in the field of medical and healthcare products.

With over 200 years of history, Hartmann is a respected surgical and medical instrument manufacturing company, catering to both B2B and B2C markets. The company has a broad range of products, operating through four segments: Wound Management, Incontinence Management, Infection Management, and Other Group Activities.

As part of this strategic partnership, Competera will provide Hartmann with its advanced competitive data solution, offering daily data scraping frequency and multilingual approach to competitive data across two countries. The solution will enable Hartmann's pricing team to set and adjust prices in response to the ever-changing competitive landscape and maintain stable and qualitative control of prices among resellers and competitors.

Competera's proprietary deep learning algorithms enable enterprise clients to minimize financial losses and rebound on average 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations based on 20+ pricing and non-pricing factors, combined with real-time competitive data. The platform's optimal price recommendations cover the entire pricing lifecycle, from initial shelf to markdown and promo price, empowering clients across all retail industries and markets to increase customer trust by setting and maintaining optimal AI-generated price positions.

"We are thrilled to partner with Paul Hartmann AG, a leading company in the medical and healthcare products industry," said Alex Galkin, CEO of Competera. "Our solution will enable Hartmann to optimize their pricing strategies and stay ahead of the competition, thus helping them maintain their position as a market leader."

This strategic partnership between Competera and Paul Hartmann AG underscores Competera's continued expansion across the healthcare industry and commitment to delivering innovative pricing solutions to enterprise clients globally.

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