Marina Dias

Want to appeal to cost-conscious shoppers and stand out in competitive markets? Our easy-to-understand guide explores economy pricing, a strategy focused on offering the lowest possible prices while still making a profit. Learn how it works, see real-world examples, and determine if it fits your business well.

Discover the power of psychological pricing in retail. Learn how it influences customer perception, the different strategies used, and their pros and cons. Uncover real-world examples and best practices to boost sales and enhance customer satisfaction.

Discover why now is the best time for retailers to leverage AI solutions for markdowns and gain a competitive edge in the retail industry.

Find out what markdown price is and how to work with markdown pricing.

Competera expert breaks down the difference in Key Value Items (KVI) management for 4 retail industries. Find out how to manage your KVI prices and build secure KVI pricing strategy.