U.S. Retail Industry Overview

U.S. Retail Industry Market Size: 2015, 2016 and 2017 (prediction).
Seventy six of the largest retailing companies in the world are based in the U.S
Amazon.com is owning 33 percent of the U.S. market and its share could increase to 50 percent by 2021
Top 3 Pricing Business Challenges of U.S. retailers are (1) increased pricing aggressiveness from competitors, (2) increased price transparency – the impact of comparative price shopping, and (3) increased price sensitivity of consumers
Retail opinion: pricing strategies are “very effective” at building loyalty with customers, driving revenue from best customer segments, driving top and bottom line results.

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