Assortment intelligence tools help online retailers track competitors’ inventory and product supply to optimize their catalog. Automated data collection and analysis services allow product and sales management to focus on making very specific assortment decisions, while leaving mundane tasks to the software. Such services and solutions scale beyond hundreds of thousands of items, allowing for unrestricted growth of the retail operations.
Data-driven assortment planning and optimization is key to preventing dead stock and cutting logistics and marketing costs. This is where assortment intelligence comes into play, allowing retailers to view, compare and analyze inventory differences with competition to identify products that are worth carrying:
With a clear view on the market, provided by market intelligence tools, assortment can be planned in a very precise and efficient manner with measurable effect on sales.
Consumer preference is constantly changing, therefore retailers must continuously enhance their product mix by selecting merchandise based on the quantified understanding of the market. In order to win and retain a customer in a hyper competitive environment, an online retailer has to watch the market, making sure that:
Competera covers all of these bases, gathering market data and presenting relevant information in regards to competitors’ assortment, prices and availability. All the market data reports can be tailor made to customer requirements and delivered to their dashboard or email.
As an example, these reports may include:
Competera simplifies assortment planning and optimization and provides powerful tools to gain competitive advantage in a crowded market. Automated market data gathering and analysis helps retail operations become more efficient and streamlined. The highest quality of data, provided by our market intelligence solution, ensures profitable and timely decision making.Sign up