A Competera Survey:How the quality of competitive data affects the key business indicators of a retailer

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According to Competera’s survey, 80% of the company's 150 customers from 18 countries consider the quality of a competitor’s data to be the key factor that guides them when they are choosing a partner for the introduction, development and improvement of pricing processes.

You’ll find in this survey:

  • The description of “quality of competitive data” concept.
  • Key indicators that affect the quality of the data.
  • The “industrial standard”, which is where we look at the quality of data that retail leaders receive throughout the world.
  • Standard values ​​for each indicator are formulated and their impact on the retailer's business results.

Find out how the quality of competitive data determines the economic effect for the business: for quality analytics, effective strategic and tactical decisions.

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