“We track over 360 thousand products everyday!” Elena Sushkova, OZON.ru

Objective

OZON.ru is one of the leading Russian online stores that has a turnover of tens of billions rubles a year. Everyday OZON.ru offers about 4 mln different products to its customers. One of the store’s key value is “Everything you need”. We asked Elena Sushkova, Head of Market Intelligence department, about how the company manages to successfully control and manage its pricing policy.

Analytical tasks
  1. To maintain Brand Values: “Everything you need, at the best price, convenient, trust and individual approach.”
  2. To grow the number of loyal customers, who trust the OZON brand.
Results
  • Increased number of products that comply with the promise “Best price”.

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