Several statistics highlight the importance of customer experience and omnichannel marketing, while others shed light on demographic differences between consumer behavior. The hard facts show the reality of your customer base’s wants and needs when viewing your stores, and what factors can make the difference between mere browsing and making purchases. Some of them may surprise you, and can help you model your marketing and other business practices in a way that reflects what your customers really want from your business. All of the following statistics have been gathered from reputable sources such as the National Retail Federation (NRF), Deloitte, Forbes, and McKinsey.