Fragrance outlet, one of the US ​​largest retailers of genuine designer fragrances and related accessories, and Competera, an AI-fueled pricing solution for omnichannel retailers, have entered into a pricing solution provision agreement. Competera will support Fragrance Outlet in sustaining the competition and gaining new market shares.

Fragrance outlet is a leading authority on fragrances in the United States, recently selected to join the Google Trusted Stores program. Founded in 1990, The Fragrance Outlet, Inc. owns and operates over 100 Fragrance Outlet and Designer Fragrances stores. 

Through this collaboration, Competera will support the Fragrance outlet’s competitive and technology strategy with the best-in-class competitive data service ensuring 95% matchings quality. The real-time market data delivered by Competera will help the retailer to sustain optimal prices notwithstanding the size and type of fragrances in the assortment. The real-time competitive data by Competera will enhance Fragrance Outlet’s competitive intelligence, allowing sustainable pricing strategies to be developed. 

“We are truly excited and honored to accompany Fragrance Outlet’s new e-commerce project and become a technology partner in optimal pricing of the online assortment”, comments Alex Galkin, CEO and co-founder of Competera.

Get retail insights