Competera, a leading industry agnostic AI-powered pricing solutions provider for retailers, today announced a partnership with Andrew YC Tan, a founder of atomi, a Singapore-based Japan-centric luxury lifestyle retailer, ​​managing partner for atomi Consulting and lecturer at Nanyang Technological University, aiming to generate pricing awareness and introduce the latest tech solutions to the regions’ retail markets. 

In 2022, the Asia Pacific region has proved to speed up technology adoption in retail and identified 3 key trends in the industry: switching to shopping in Metaverse, developing tokenized communities, and introducing dark stores to pivot against supply chain crisis. Therefore, Competera’s decision to expand to Singapore and Japan is backed up by a strong request for tools to overcome current retail challenges and prevent losing customer loyalty by introducing and sustaining optimal prices, even in Metaverse. 

Thus, together with Competera, Andrew YC Tan is to develop a unique pricing course highlighting the latest industry-specific tech solutions that will provide direct access to growing a new generation of tech-savvy pricing experts and driving awareness among the biggest industry players in the markets with already stiff competition and a strong need for innovation. 

“Singapore, a fairly small but increasingly competitive market, has always expressed a need to understand the story behind every technology it adopts. Therefore, having an opportunity to introduce this technology and being endorsed by the company that strongly established its values is an enormous step into bringing the latest pricing tech to this market”, commented Andrew YC Tan.