Price Management
Software for Retail

Get the best prices with automated pricing decision trees. Use either common pricing rules from the platform’s library or individual ones adjusting controllable constraints and variables.

Dashboard Dashboard data
Google Cloud
Competera Became an Official Google Partner

Get full control with Competera’s pricing platform

Take off the burden of manual repricing from your Category Managers with:
  • Our library of common pricing rules and constraints
  • Custom pricing scenarios based on client’s or competitors’ data mix
  • Pricing constraints under control
Step 1

How automated rule-based pricing works

Get up to five times faster repricing in three steps

  • Choose the right strategy and pricing rules in a few clicks
  • The platform consumes and processes competitive and client’s data
  • Competera generates and delivers prices based on set rules and data mix

Why choose Competera?

Competera is an all-in-one pricing platform with a disruptive pricing approach leading to touchable results for omnichannel retailers.

Let us show you

  • Turnkey solution Reprice thousands of SKUs from Day 1
  • Suits any portfolio Manage any number of categories
  • Technological transparency Feed in dozens of constraints

Let us guide you

  • Individual pricing design 4⁴ pricing solution combinations
  • Short-term forecast Assumption accuracy 90%+
  • Well-balanced pricing Consider dozens of factors and manage 2 KPIs at once for optimal prices

Let us impress you

  • Subscription-based mode Minimal subscription - 1 year
  • Fast integration Integration & first profit - in 60 days
  • PoC-proven results Duration up to 90 days
  • Guaranteed projected profit ROI 600%-800%

Price Management Platform trusted by market leaders worldwide

Test and manage various scenarios to reach your targets

Your commercial team is equipped with all tools needed to craft the best strategies to increase revenue and profit margin.

Sandbox feature predicting outcomes of predefined or custom strategies
Ability to set specific constraints and targets for each scenario
Stop-lists excluding particular SKUs, brands or categories for repricing

Use pricing insights to control the whole picture

Managers will find new opportunities and identify issues before they become problems using insights on:
  • Own and competitors’ stock execution
  • Unique products in your portfolio and across the market
  • Execution of MAP guidelines by other market players
Step 2

Try Competera’s Pricing Management Software right now

Leave contacts and we’ll show more opportunities for your business

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


#1 eCommerce Solutions Software 2019


Top 3 startups at the AI Summit

London Tech Week

Great User Experience

Finance Online

High Performer 2020

G2 Crowd

Learn more about our platform

Manual price management strategies are time-consuming and prone to human error

Many smart pricing solutions do not consider complex relationships between products, pricing and sales. How are companies supposed to optimize their prices swiftly while also carefully considering the vast amounts of product data required to make accurate decisions? Retail companies can drastically enhance their pricing strategy using Competera’s price management software. Harnessing the powerful brilliance of machine learning, Competera’s pricing management software allows retailers to make the most precise pricing decisions possible, and gives them a comprehensive understanding of the overall effect of their pricing decisions. The price management tool Competera provides uses advanced algorithms to process immense amounts of product and pricing data and runs countless simulations to determine the optimal prices for various products. Companies are provided with an easy to understand pricing forecast that allows them to make the right decisions and manage prices quickly and effectively.

Standard price management methods cannot compete

Using traditional price management methods, managers often must rely on their own intuition in order to make important pricing decisions in a timely manner. It is very difficult for pricing experts to determine the overall impact of their pricing decisions on their entire product portfolio. With Competera’s software, companies are given the opportunity to predict and forecast their pricing decisions to not only determine the optimal prices for individual products, but also to better understand the impact these pricing decisions have on the rest of their product assortment across several categories. Using AI-based price management software, retailers can take the guesstimation out of their pricing strategy and instead make the right decisions with a clear understanding of what impact these decisions will have. Even when using rule-based automated price management tools, the intricate relationship between products and their prices is overlooked, and the simplicity of these pricing methods leave companies doing little more than mirroring their competitors’ pricing decisions.

Better decisions for better profit margins

Every retailer seeks to increase their sales and revenue without negatively affecting their profit margin, and implementing new technologies within important processes such as price management can be a scary concept. However, companies that use our platform see immediate positive impact on their growth and revenue. The ROI when using Competera’s platform is very compelling. Competera’s price management software is customizable and easily integrated into your business’ current pricing strategy. All data analyzed by the algorithms is provided by the retailer in order to better cater to the requirements and objectives of their company. Furthermore, all targets and data constraints used in Competera’s price management software can be manually set and changed by the retailer when needed. Competera’s price management software immediately gives positive results for any retailer using it, helping retailers manage prices more accurately than ever before. However, the benefits do not end there — thanks to the unmatched intelligence of machine learning, the more AI is utilized for a company’s price management, the more AI gets to “know” the ins and outs of the retailer’s individual products, produccategories, prices, and everything in between. This means that the smart pricing decisions made by our software only continue to get more accurate over time.