Market-based pricing: let the journey begin

pricing for retailers

Competera provides retailers with a smart approach to market-based pricing based on:

  • Real competitors identification
  • Assortment bucketing
  • Market insights and analytics
Dashboard Dashboard data

Single platform to reach every pricing goal

Whether you are a multi-brand, mono-brand, online or omnichannel retailer, Competera provides a set of solutions suitable for all types of pricing.

Use market data that you really need. Competera's smart approach helps to identify assortment intersections with other players and price in regard to only real competitors by SKU.
Competera’s native pricing engine is driven by individual business targets and constraints. Create your own winning strategy based on your rules and measure the impact of pricing decisions on your sales.
An advanced pricing engine built on heavy math and machine learning. Each recommendation is based on cross-impact between products in portfolio and up to 60 pricing and non-pricing factors.
Hybrid Pricing
Find the best approach to reach each of your business goals. Cover 100% of your product portfolio and get the most effective scalable results by combining rule- and demand-based pricing approaches.
Protect sales with prices build upon competitors’ real impact
Protect sales with prices build upon competitors’ real impact

Find real competitors that steal your sales

Each competitor impacts your sales in a different way. An average assortment intersection with other retailers is 35%.

Competera’s price index is an easy-to-use tool helping pricing managers to identify real competitors and get a complex vision of the other players’ impact on sales.

Protect sales with prices build upon competitors’ real impact

After your real competitors and assortment intersections are identified, it is necessary to find how and which SKUs are threatened by each competitor.

Competera provides retailers with assortment bucketing based on selecting and tracking only those data points you need.

Protect sales with prices build upon competitors’ real impact

Control your price positioning with a 360° market view

To make sure, your business is positioned properly, Competera provides managers with data-driven insights and smart analytics on stock availability, promo, credits, and other crucial variables.
Control your price positioning with a 360° market view

Why retailers choose Competera?

Smarter Decisions
Pricing managers are able to switch from reactive to proactive pricing understanding real competitors and exact assortment intersections.
Flexible and easy integration
Competera’s pricing tool is easily adaptable to various types of sources (e.g. ERP, e-commerce platforms).
High quality with complex QA
We provide either automatic, manual or hybrid product matches. Competera’s multilevel checking algorithm ensures the best-in-class data quality.
Trusted Security
Competera acts confidentially, we never blend customers’ data in the storage or process it in a shared infrastructure within our clients.

Retail pricing solution trusted by market leaders around the globe

Who wins with Competera's market-based pricing?

Competera helps to reach business goals and improve your team performance


Head of Category Management

  • Identify real competitors stealing your sales
  • Manage portfolio more efficiently using data on assortment intersection
  • Switch from reactive to proactive pricing
  • Lead efficient team powered to reach business targets

Category Manager

  • Use data-driven insights to find new sales opportunities
  • Negotiate better conditions from suppliers due to 360° market vision
  • Improve market perception with comprehensive price monitoring
  • Reach goals on category level by combining rule-based approach with comprehensive data

Reach the next level of pricing with Competera

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Price Optimization Solutions


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Top 3 startups at the AI Summit

London Tech Week

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Finance Online

High Performer 2019

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