Markdown optimization for retailers

Hit the stock level and get maximum possible profit margin with discount depth differentiated on SKU-level, optimal markdown sequentions, and analytical prognoses on goal achievement.


Single platform to reach every pricing goal

Whether you are a multi-brand, mono-brand, online or omnichannel retailer, Competera provides a set of solutions covering all types of pricing approaches.

Market-driven pricing
Use common pricing rules and customizable decision trees to get full control over pricing.
Markdown optimization
Liquidate excess inventory while maintaining the gross profit and profit margin.
Demand-based pricing
Identify cross-dependencies between products in portfolio to maximize the revenue.
Hybrid Pricing
Cover 100% of your product portfolio and get scalable results by combining various pricing approaches.

Cover all types of markdown use cases

Depending on the industry, retailer's type, and business objectives, Competera offers the best blend of tools to solve every markdown case.

  • Limited stock

    Sell out all items before the new season begins (for apparel, footwear, and other industries dependant on seasonality)

  • Stock clearance

    Clear excess inventory before the product end-of-life stage is reached (for all industries, e.g., electronics, beauty, etc)

  • Outlet stores

    Liquidate old collections through outlet stores, factory outlets, and other clearance-specific stores (for all industries)

Stop losing money with traditional markdown

Traditional approach

Pressured to clear off shelves in due time, retailers shortfall in profit margin, undermine price perception, and compromise on overall financial health.
  • ‘Blanket’ discounts
  • Diluted margin
  • Uncertain probability of hitting stocks
Traditional approach
Traditional approach

Markdown optimization

Using Competera platform, retailers set up and manage regular elasticity-based markdown campaigns with predictable and controllable results.
  • Discount differentiation at SKU-level
  • Maximized margin
  • Suggestions on sequential discounts and predictions on hitting stocks
Markdown optimization
Markdown optimization

What is under the hood of markdown optimization?

Competera’s RNN analyzes retailer’s historical sales data to recommend an optimal discount at an SKU-level so the targeted stock level is reached with a maximum margin rate.

Based on set parameters (max. promo depth, markdown’s time frames, expected stock level), the platform’s time-series based algorithm generates the prognoses on hitted the stock level and gained margin.

Data input

  • Historical sales (min 2 years)
  • Historical promo (min 2 years)
  • Promo calendar
  • Product description
  • Product stock availability


  • Suggesting sequential discount periods
  • Calculating cross elasticities and sales cannibalization effect
  • Differentiated approach instead of blanket discounts
  • Preventing profit margin from drop

How leaders win with Competera?

A leading Eastern European apparel retailer Intertop reached the point of 10.3% gross profit saving along with 200 b.p. of profit margin saving after only 6 weeks of using Competera.
"When using machine learning in repricing, we set business goals and constraints. Machines do the rest of the job. In other words, we do not do repricing per se, but we set the rules of the game and control the results. Technology does boost the financial performance of your company"
author photo
Ilona Baskova
Brand Manager at Intertop
How leaders win with Competera?
How leaders win with Competera?

Why choose Competera?

Competera is an all-in-one pricing platform with a disruptive pricing approach leading to touchable results for omnichannel retailers.

Let us show you

  • Turnkey solution Reprice thousands of SKUs from Day 1
  • Suits any portfolio Manage any number of categories
  • Technological transparency Feed in dozens of constraints

Let us guide you

  • Individual pricing design 4⁴ pricing solution combinations
  • Well-balanced pricing Millions of cross-impact simulations
  • Short-term forecast Up to 98% forecast accuracy

Let us impress you

  • Subscription-based mode Minimal subscription - 1 year
  • Fast integration Integration & first profit - in 60 days
  • PoC-proven results Duration up to 90 days
  • Guaranteed projected profit ROI 600%-800%

Retail pricing software trusted by market leaders worldwide

Reveal the full potential of pricing

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Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


#1 eCommerce Solutions Software 2019


Top 3 startups at the AI Summit

London Tech Week

Great User Experience

Finance Online

High Performer 2020

G2 Crowd

Learn more about our platform

How Price Optimization Works?

Our software powered by a dense neural network combines strategy, business rules, ML, and data to recommend optimal prices and forecast the effect on the demand. The model guarantees 90-98% short-term prediction accuracy.

  1. Add history of 2+ years data sources
    • Sales transactions
    • Stocks
    • Assortment info
    • Repricing activities
  2. Define business targets

    Choose the right repricing model to increase sales volumes or revenue.

  3. Define business constraints

    To control the repricing outcomes, add multiple business rules - from maximum number of repriced products, groups of products locked for repricing to costs & MAP.

  4. Get optimal prices

    Apply price recommendations to reach your business targets.

Machine Learning Solution Solves Real-world Retail Problems

Sell slow moving stocks

Optimize prices while taking into account the profit margin of your entire product portfolio

  • Loyal customers are focused on high-margin products
  • The profitability of your product portfolio remains unchanged
React to the rise of purchasing prices Actions

Apply a differentiated approach to pricing. Run several repricing cycles with uneven price ranges to reach KPIs gradually

  • Retain profitability for your entire product portfolio
  • Maintain revenue
Boost sales of fast moving products Actions

Do not change prices, or raise prices for part of your assortment to improve the price perception of chosen products

  • Fast-moving products that consistently generate revenue