Markdown optimization for retailers
Hit the stock level and get maximum possible profit margin with discount depth differentiated on SKU-level, optimal markdown sequentions, and analytical prognoses on goal achievement.
Single platform to reach every pricing goal
Whether you are a multi-brand, mono-brand, online or omnichannel retailer, Competera provides a set of solutions covering all types of pricing approaches.
Cover all types of markdown use cases
Depending on the industry, retailer's type, and business objectives, Competera offers the best blend of tools to solve every markdown case.
Sell out all items before the new season begins (for apparel, footwear, and other industries dependant on seasonality)
Clear excess inventory before the product end-of-life stage is reached (for all industries, e.g., electronics, beauty, etc)
Liquidate old collections through outlet stores, factory outlets, and other clearance-specific stores (for all industries)
Stop losing money with traditional markdown
- ‘Blanket’ discounts
- Diluted margin
- Uncertain probability of hitting stocks
- Discount differentiation at SKU-level
- Maximized margin
- Suggestions on sequential discounts and predictions on hitting stocks
What is under the hood of markdown optimization?
Competera’s RNN analyzes retailer’s historical sales data to recommend an optimal discount at an SKU-level so the targeted stock level is reached with a maximum margin rate.
Based on set parameters (max. promo depth, markdown’s time frames, expected stock level), the platform’s time-series based algorithm generates the prognoses on hitted the stock level and gained margin.
- Historical sales (min 2 years)
- Historical promo (min 2 years)
- Promo calendar
- Product description
- Product stock availability
- Suggesting sequential discount periods
- Calculating cross elasticities and sales cannibalization effect
- Differentiated approach instead of blanket discounts
- Preventing profit margin from drop
How leaders win with Competera?
Why choose Competera?
Competera is an all-in-one pricing platform with a disruptive pricing approach leading to touchable results for omnichannel retailers.
Let us show you
- Turnkey solution Reprice thousands of SKUs from Day 1
- Suits any portfolio Manage any number of categories
- Technological transparency Feed in dozens of constraints
Let us guide you
- Individual pricing design 4⁴ pricing solution combinations
- Well-balanced pricing Millions of cross-impact simulations
- Short-term forecast Up to 98% forecast accuracy
Let us impress you
- Subscription-based mode Minimal subscription - 1 year
- Fast integration Integration & first profit - in 60 days
- PoC-proven results Duration up to 90 days
- Guaranteed projected profit ROI 600%-800%
Retail pricing software trusted by market leaders worldwide
Reveal the full potential of pricing
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