Advanced Pricing Software For Retail Teams

Competera is a cloud-based platform for brick&click retailers. It provides price and promo recommendations based on brand perception, consumer demand, and individual business rules.

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Does your sales uplift compensate for your discounts?
Do higher prices cover your fall in sales?
Do you know the reasons behind your margin
losses?

Retail Fit

Competera is an industry-agnostic solution suitable for omnichannel, mono- or multi brand retailers with a certain business maturity.

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform

A unified workplace with an easy-to-use interface

Competitive Data

High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details

Pricing automation

Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details

Price optimization

Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Market-driven

Competitor-centric pricing
triggered by market changes

Regular repricing

Constant manual check

Data dependence

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Rule-based

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Pricing automation
Coherent, fast and flexible pricing with defined workflows and a transparent cause & effect analysis of every price change. Details
Elasticity-based

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details
Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform
A unified workplace with an easy-to-use interface
Competitive Data
High-quality, timely product matches and data scraping covering any region, currency, or language in a single dashboard – designed for retailers with tens of thousands of products. Details
Price optimization
Elasticity-based price setting driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors. Details

How Competera’s software works

Combining the experience of Competera’s pricing
and solution architects, we guarantee to build
an optimal pricing model in 60 days.
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Competera Platform

Competition-based engine

  • Preset and customizable pricing rules
  • Pricing logic based on any constraints and variables
  • SKU-level price interpretation
  • High quality competitive data

Smart rules engine

  • True KVIs suggestions
  • True competitors identification
  • Analytical toolkit
  • Individual pricing strategy and business rules design

Demand-based engine

  • Pricing recommendations based on demand elasticity
  • Cross-impact effect of different SKUs’ price changes
  • Manage strategies with several KPIs (target and constraint)
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The proof is in the numbers

Take a look at the results of companies who have already taken advantage of our price optimization software:
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50% less repricing time

A sporting goods retailer cut repricing effort for over half a million SKUs
Read the case
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16% revenue increase

A consumer electronics retailer maximized revenue without losing their margins
Read the case
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10.3% gross profit saving

An apparel retailer used markdown recommendations during sale campaign
Read the case
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8.1% revenue increase

A health & beauty retailer achieved revenue as well as item sales growth
Read the case

Enterprise-grade Software

With Competera, you get dedicated solution and pricing architects to guide you through your journey to optimal pricing. Our proof of concept model allows you to measure if Competera is right for you before full deployment of the system
5 days
Data Audit
60 days
Full Integration
30 days
Pilot Project
ROI x7
Scaling
Quarterly
Feedback Audit
Step 1

Trusted Security Solution

Retailers use advanced software to optimize a wide range of pricing-related operations in mix management, marketing, supply chain, and pricing itself. In today's retail, pricing software is used on a daily basis as an indispensable means of operational and strategic development. Advanced pricing solutions may contribute to revenue boost up to 15% and a profit margin increase by 5%. Besides the direct economic benefits generated by pricing software, the latter is also an effective means of goal management and resource planning.

The history of pricing software traces back to the mid-1990s when the first prototypes of modern solutions were released. The first wave solutions were capable of processing historical data being at the same time particularly rough in procession, integration, and daily use. Then, the second wave solutions appeared at the beginning of the 2000s. With a poor time-to-value and plenty of difficulties in onboarding, these prototypes have never become commonly used in retail. Finally, the third year solutions were released in the 2010s making an optimal value offering possible.

In a highly competitive environment, the price remains a core capability used by retailers to gain an upper hand in the market. In addition to that, the price is also the most important element sought by customers eager to receive a personalized and unique shopping experience. These facts give good reasons to state that pricing software will continue to remain a crucial factor defining the retail development in the next decades as well as each player's capability to offer optimal value to customers.

Competera acts confidentially, so we never blend customers’ data in the storage or process it in a shared infrastructure within our clients. Being an official Google technological partner, we create a separate Google Cloud project for each business to ensure that all of the data is fully separated, encapsulated, and will never leave the cloud.

Try, Succeed, Repeat

Every price recommendation from Competera is based on cross-impact between products in your portfolio and dozens of pricing and non-pricing factors.

  • Maximize revenue without losing profit margins
  • Switch from traditional to a goal-driven approach
  • Set optimal prices using ML-driven recommendations
Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions

Constellation

#1 eCommerce Solutions Software 2019

Crozdesk

Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion

Forrester

High Performer 2020

G2 Crowd