Advanced Pricing Software For Retail Teams

Competera is a cloud-based platform for brick&click retailers. It provides price and promo recommendations based on brand perception, consumer demand, and individual business rules.

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Does your sales uplift compensate for your discounts?
Do higher prices cover your fall in sales?
Do you know the reasons behind your margin

Single Pricing Workstation

Whether you are a multi-brand or a mono-brand retailer, Competera provides a set of solutions suitable for your particular needs. They result in a prediction accuracy of up to 98% and a balance of profit and sales.



Competera’s native pricing engine is driven by individual business targets and constraints. Create your own winning strategy based on your rules and measure the impact of pricing decisions on your sales


An advanced pricing engine built on heavy math and machine learning algorithms. Each pricing recommendation is based on cross-impact between products in your portfolio and up to 60 pricing and non-pricing factors

Hybrid Pricing

Cover 100% of your product portfolio and get the most effective scalable results by combining rule- and demand-based pricing approaches

The proof is in the numbers

Take a look at the results of companies who have already taken advantage of our price optimization software:
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50% less repricing time

A sporting goods retailer cut repricing effort for over half a million SKUs
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16% revenue increase

A consumer electronics retailer maximized revenue without losing their margins
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10.3% gross profit saving

An apparel retailer used markdown recommendations during sale campaign
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8.1% revenue increase

A health & beauty retailer achieved revenue as well as item sales growth
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Enterprise-grade Software

With Competera, you get dedicated solution and pricing architects to guide you through your journey to optimal pricing. Our proof of concept model allows you to measure if Competera is right for you before full deployment of the system
5 days
Data Audit
60 days
Full Integration
30 days
Pilot Project
ROI x7
Feedback Audit
Step 1

Trusted Security Solution

Retailers use advanced software to optimize a wide range of pricing-related operations in mix management, marketing, supply chain, and pricing itself. In today's retail, pricing software is used on a daily basis as an indispensable means of operational and strategic development. Advanced pricing solutions may contribute to revenue boost up to 15% and a profit margin increase by 5%. Besides the direct economic benefits generated by pricing software, the latter is also an effective means of goal management and resource planning.

The history of pricing software traces back to the mid-1990s when the first prototypes of modern solutions were released. The first wave solutions were capable of processing historical data being at the same time particularly rough in procession, integration, and daily use. Then, the second wave solutions appeared at the beginning of the 2000s. With a poor time-to-value and plenty of difficulties in onboarding, these prototypes have never become commonly used in retail. Finally, the third year solutions were released in the 2010s making an optimal value offering possible.

In a highly competitive environment, the price remains a core capability used by retailers to gain an upper hand in the market. In addition to that, the price is also the most important element sought by customers eager to receive a personalized and unique shopping experience. These facts give good reasons to state that pricing software will continue to remain a crucial factor defining the retail development in the next decades as well as each player's capability to offer optimal value to customers.

Competera acts confidentially, so we never blend customers’ data in the storage or process it in a shared infrastructure within our clients. Being an official Google technological partner, we create a separate Google Cloud project for each business to ensure that all of the data is fully separated, encapsulated, and will never leave the cloud.

Try, Succeed, Repeat

Every price recommendation from Competera is based on cross-impact between products in your portfolio and dozens of pricing and non-pricing factors.

  • Maximize revenue without losing profit margins
  • Switch from traditional to a goal-driven approach
  • Set optimal prices using ML-driven recommendations
Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


#1 eCommerce Solutions Software 2019


Top 3 startups at the AI Summit

London Tech Week

Great User Experience

Finance Online

High Performer 2020

G2 Crowd