Top Retail News Digest #3 of 28-04-2017

Here is the most interesting retail news of the last week, chosen by our team:
Online-only retailers are looking for new ways to increase awareness of their brand and increase the trust of the customers. Some retailers are trying showrooms and it might be a good idea according to this report.
Meanwhile, Poshmark acts differently: The company launches Posh Dressing Room to connect shoppers with stylists right from their phones.
Online flooring retailer BuildDirect offering shoppers a virtual flooring experience.
Amazon Prime membership doubled in the US in two years.
Mastercard announced a payment card that leverages biometric technology for extra transaction security.