Top Retail News Digest #1, May 2017 | 05-05-2017

Here is the most interesting retail news on mobile trends and customer’s behavior of the last week, carefully chosen by our team:
Mobile trends:

Facebook tests a new feature where users can scan a personalized offline QR code to score discounts or bonuses.

Apple announced the growth of Apple Pay transactions by 450% in Q1 compared to the same period of 2016.

Starbucks said the company’s U.S. stores had 20% or more of peak transactions from mobile.
Customer’s behavior:

Unloyal audience: 67% of US shoppers buy beauty products from 4 or more (up to 20) sites.

Ikea launched a survey to gauge how consumers feel about artificial intelligence.