Monitor minimum advertised price compliance to brand policies and automatically identify every MAP violation to protect your brand positioning
How long ago did your resellers see your suggested retail list price?
Are you sure they do not violate the recommended retail prices and do not adversely affect your brand positioning?
It is possible to make retail work more visible for your business and get full-length information about providing a minimum resale price policy with the help of network monitoring map.
Get immediate visibility of violations with MAP monitoring
What exactly is MAP monitoring and what is suggested retail price?
Minimum advertised price is an agreement between vendor and retailer about protected products, which cannot be advertised with a lower than stipulated price.
Does that mean that retailers would not sell the products with lower prices?
The truth is manufacturers suggested retail price makes retailers appreciably limited in the pricing of your brand products.
However, the habit of frequent promotions and sharing of stocks tempts retailer to get around map pricing, but, as a result, such a price policy inflicts harm on the customers’ brand perception.
The leaders of the market usually monitor MAP and lend weight to their own suggested retail price to build brand authority and avoid similar problems with the next partners.
MAP price monitoring is an efficient tool to prevent heavy discounting, protect distributor margins, and quickly identify violations.
Receive timely information about actual retail prices and react quickly to violations is how vendors can keep control of product pricing.
MAP policy monitoring is a tool which helps to identify the suggested selling price violators and quickly influence such a retail pricing policy.
Everyday access to the main information about the price policy of online stores, reports of MAP monitoring helps to control the brand’s market position.
How to protect a brand with suggested retail price?
Considering that map monitoring is rather the prevention of violations, how vendor and retailer can implement MAP price monitoring as a preventive method to get benefits and protect themselves?
The first and biggest mistake of both sides is the widely spread practice of starting the partnership with the fear of making sales more complicated and that is why they reject any legal agreements.
Fearing the alternative of losing the partner usually becomes a reason for vendors and retailers to deal in a hurry, and as a consequence, they do not consider any violations.
The solution is signing a minimum advertised price agreement, which contains the agreed list of the minimum advertised price program and the rules for efficient sales due to MAP pricing policy.
Including the MAP monitoring as a modern network monitoring tool in the brand strategy allows you to keep, develop and protect the brand positioning in the market.
Competera is an experienced MAP monitoring service, which will gladly help you find the solution to MAP monitoring and brand image.
MAP monitoring and daily product benchmark analysis is a complicated and incredibly tedious process, which becomes much more efficient and easier to manage with Competera.Learn more