Webinar
Thursday, March 14, 2024 6 pm CEST / 10 am MDT

Beyond Trial & Error: A/B Testing in Pricing

  • Alex Galkin,CEO & Co-Founder at Competera

    Alex Galkin

    CEO & Co-Founder at

  • Morgan Davis,CEO & Co-Founder at MarketDial

    Morgan Davis

    CEO & Co-Founder at

  • Johnny Stoddard,Chief Revenue Officer at MarketDial

    Johnny Stoddard

    Chief Revenue Officer at

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    During the webinar you’ll discover

    The role of A/B testing in pricing projects, including insights into different types of tests and practical methodologies for evaluating their effectiveness;

    Strategies to avoid typical A/B testing risk while achieving tangible results in your pricing strategies;

    Retailer’s success stories of overcoming challenges, such as reactive pricing processes and lack of AI implementation clarity.

    Speakers

    • Morgan Davis,CEO & Co-Founder at MarketDial

      Morgan Davis, CEO & Co-Founder at MarketDial.
      Prior venture capital investor as well as management consultant at BCG in their Consumer Practice Area.

    • Alex Galkin,CEO & Co-Founder at Competera

      Alex Galkin, CEO & Co-Founder at Competera.
      Seasoned executive with 18+ years of experience in the Retail Pricing;
      Official member of the Forbes Technology Council;
      Mentor at Founder Institute.

    Host

    • Johnny Stoddard,Chief Revenue Officer at MarketDial

      Johnny Stoddard, Chief Revenue Officer at MarketDial
      Prior management consultant at McKinsey in their marketing and sales practice area.

    • Format

      Zoom meeting
      the link will be provided

    • When

      Thu, Mar 14, 2024
      6 pm CEST / 10 am MDT

    • Duration

      1 hour

    About Competera

    Competera enables retailers to increase customer trust by setting and maintaining optimal price positions on a real-time basis by leveraging the power of AI. Our deep machine learning algorithms enable our enterprise clients to rebound on average 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations.

    About MarketDial

    MarketDial assists retailers, restaurants, grocers, CPGs, and convenience store brands in identifying and understanding their customers behavior by running in-store tests. Brands are able to easily create and analyze an in-store experiment in minutes. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.