We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks.

We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.

Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.

In drug retail, the risks of unsustainable promo policy are higher than anywhere else. Many players undertake unjustified promos and get into endless price wars undermining profit margin rates. We came to Competera to avoid this risk and be 100% aware of how our price changes influence revenue.

With the platform, we can make sustainable pricing decisions every day. Competera is also a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.

Maxtool is at the stage of advanced market analysis and automated repricing within our pricing journey. We get help from Competera's platform and find the platform an appropriate to reach comprehensive price optimization. We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.

We’ve been working with Competera for less than a year, but the company has helped us a lot with our markdown optimization — we’ve saved 200 b.p. in profit margin.

On a separate note, I liked Competera's agile and adaptive interface where you can customize every column. You can delete them, change their order or lock them. It's awesome. Another great thing that everything is online. You don't need to install any software and update it regularly.

I used to love learning about new Excel features. I was fascinated with formulas that would allow me to automate processes - so cool. But Excel is becoming less used today. With Competera, you go to your dashboard where everything is ready for you. All the data is analyzed, all the graphs are there. All I need to do is to make final decisions.

Thanks to Competera's solution we use the pricing platform designed considering our rules on a daily basis. The quality of the solution makes repricing a lot easier for us, allowing us to focus on tactical or strategic moves instead of wasting our time on routine tasks.