Competera provided Nikon Ukraine with a software solution, enabling effective MAP control with minimum involvement from the management. Considering the snowballing effect of MAP violations (when retailers quickly race to the bottom), a fast response time was required to promptly localize and rectify any price disparities. To meet this requirement, the price monitoring system was configured to capture the market data several times a day. When an irregular price drop is detected, Competera automatically notifies the party involved in the MAP violation.
Further action can be taken by the Nikon Ukraine management team, based on system logs and alerts. When the price is corrected, this event is also logged by the system and reported. As a result, valuable time can be spent on relationships with resellers, not on manual searches and sending out notices.
The following information can be conveniently accessed via the Competera Dashboard: