The Right Prices
For the Right Products
- manage the best execution of your pricing strategy
- set optimal prices at any level based on consumers willingness to pay
- drive the best sales impact with the right business decisions
We lead retailers from A to Z in pricing journey
Who benefits from Competera?
Head of Category Management
- Boost your category managers and achieve your team goals
- Stop relying on feelings, make data-driven decisions
- Educate your team faster to meet sales targets
- Get fresh ideas and market best practices for your everyday work
- Become a successful executive and innovation manager
- Execute the best pricing strategy in your category
- Choose the right action for each pricing and market insight
- Use elasticity-based pricing and automated rules to grow key indicators
- Detect problems in hours, not in weeks
- Manage more products and open up new opportunities in your career advancement
- Save time spent on working with data for more important tasks
Get notified when you start losing money
Boost sales of KVIs
Apply differentiated repricing, gaining more margin on KVIs with low elasticity, at the same time improving the relative attractiveness of the rest of your selection.
Integration at scale
Our platform can be supported by multiple data types (ERP, GA, e-commerce platforms, and data providers) allowing your commercial team to set optimal prices and craft winning tactics and strategies at any level.
Get a range of ready-to-use and custom modules powering your managers in pricing, assortment management, marketing, business analytics and more.
We bring a goal-driven approach to modern category management
- Save time and increase sales by automating pricing process
- Improve price perception
- Get better buying conditions from suppliers
- Track promotions performance
- Boost profit margins and increase revenue using elasticity-based pricing
We are trusted by more than 100 retail organizations
In drug retail, the risks of unsustainable promo policy are higher than anywhere else. Many players undertake unjustified promos and get into endless price wars undermining profit margin rates. We came to Competera to avoid this risk and be 100% aware of how our price changes influence revenue. With the platform, we can make sustainable pricing decisions every day. Competera is also a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.Kevin Lebron, merchandising Manager, FSA store, USASee all reviews
We've been using Competera for only a few months but it is already indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking market positioning and strategy implementation on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.Robert Smigner, E-commerce Merchandiser at Vision Direct, United KingdomSee all reviews
To increase revenue, we have adopted a mechanism within the pricing engine which can calculate demand elasticity while factoring in product cannibalization and seasonality. The solution has suggested the best promotional products and set the optimal prices based on data, among other tasks. According to our estimations, the mechanism alone has incrementally increased revenue by 1% over the period of three months.Tatiana Tepliashyna, Product Owner and Business Analyst at Staples, NetherlandsSee all reviews
More than two years ago, we've started to use Competera pricing platform and I can say for sure that the business value we receive goes beyond all our expectations. Before Competera, we used another price optimization software but the service did not meet our needs. That's why we switched to Competera. The things I enjoy most about the platform are the proactive pricing system and effective sale planning. We use Competera to secure our prices and correct our strategy when it is needed.Karel Mommers, Pricing and Analytics Manager at Max Guitars, USASee all reviews
Maxtool is at the stage of advanced market analysis and automated repricing within our pricing journey. We get help from Competera's platform and find the platform an appropriate to reach comprehensive price optimization. We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.Rick Conley, Head Buyer and Director of Vendor Relations, USASee all reviews
Why category teams choose Competera
Competera helps your team bring better, faster results to your business
Get proven results of the pilot and the first ready-to-use recommendations in 8 weeks.