Pricing software for online and omnichannel retailers

The Right Prices
For the Right Products
Every Day

  • manage the best execution of your pricing strategy
  • set optimal prices at any level based on consumers willingness to pay
  • drive the best sales impact with the right business decisions
Dashboard Dashboard data
Google Cloud
Competera Became an Official Google Partner

We lead retailers from A to Z in pricing journey

With our solution, your managers will secure a pricing strategy of any complexity
Pricing journey schema

Who benefits from Competera?

Head of Category Management

  • Boost your category managers and achieve your team goals
  • Stop relying on feelings, make data-driven decisions
  • Educate your team faster to meet sales targets
  • Get fresh ideas and market best practices for your everyday work
  • Become a successful executive and innovation manager

Category Manager

  • Execute the best pricing strategy in your category
  • Choose the right action for each pricing and market insight
  • Use elasticity-based pricing and automated rules to grow key indicators
  • Detect problems in hours, not in weeks
  • Manage more products and open up new opportunities in your career advancement
  • Save time spent on working with data for more important tasks

Get notified when you start losing money

Market and demand violations have a direct impact on business and might lead to reduce in sales. Competera allows your managers to identify such situations.
Check how your pricing model impacts sales volumes and revenue
Track SKUs with lower than expected markup.
Identifying products with a lowered website traffic
View violations of your pricing strategies.
Receive price notifications based on purchasing behavior and competition
View out of stock KVI products on our website.
Boost sales of KVIs

Boost sales of KVIs

Apply differentiated repricing, gaining more margin on KVIs with low elasticity, at the same time improving the relative attractiveness of the rest of your selection.

Integration at scale

Our platform can be supported by multiple data types (ERP, GA, e-commerce platforms, and data providers) allowing your commercial team to set optimal prices and craft winning tactics and strategies at any level.

Get a range of ready-to-use and custom modules powering your managers in pricing, assortment management, marketing, business analytics and more.

Integration at scale

We bring a goal-driven approach to modern category management

  • Save time and increase sales by automating pricing process
  • Improve price perception
  • Get better buying conditions from suppliers
  • Track promotions performance
  • Boost profit margins and increase revenue using elasticity-based pricing
Resolved insights

We are trusted by more than 100 retail organizations

  • In drug retail, the risks of unsustainable promo policy are higher than anywhere else. Many players undertake unjustified promos and get into endless price wars undermining profit margin rates. We came to Competera to avoid this risk and be 100% aware of how our price changes influence revenue. With the platform, we can make sustainable pricing decisions every day. Competera is also a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.
    Kevin Lebron, merchandising Manager, FSA store, USA
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  • We've been using Competera for only a few months but it is already indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking market positioning and strategy implementation on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.
    Robert Smigner, E-commerce Merchandiser at Vision Direct, United Kingdom
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  • To increase revenue, we have adopted a mechanism within the pricing engine which can calculate demand elasticity while factoring in product cannibalization and seasonality. The solution has suggested the best promotional products and set the optimal prices based on data, among other tasks. According to our estimations, the mechanism alone has incrementally increased revenue by 1% over the period of three months.
    Tatiana Tepliashyna, Product Owner and Business Analyst at Staples, Netherlands
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  • More than two years ago, we've started to use Competera pricing platform and I can say for sure that the business value we receive goes beyond all our expectations. Before Competera, we used another price optimization software but the service did not meet our needs. That's why we switched to Competera. The things I enjoy most about the platform are the proactive pricing system and effective sale planning. We use Competera to secure our prices and correct our strategy when it is needed.
    Karel Mommers, Pricing and Analytics Manager at Max Guitars, USA
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  • Maxtool is at the stage of advanced market analysis and automated repricing within our pricing journey. We get help from Competera's platform and find the platform an appropriate to reach comprehensive price optimization. We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.
    Rick Conley, Head Buyer and Director of Vendor Relations, USA
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Why category teams choose Competera

Get a control of all operations starting from category strategic management, merchandising planning, negotiations with suppliers, and assortment management to promo and pricing decisions
Category teams choose Competera
Competera helps your team bring better, faster results to your business

Competera helps your team bring better, faster results to your business

Get proven results of the pilot and the first ready-to-use recommendations in 8 weeks.

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