The Right Prices
For the Right Products
Every Day

A unified pricing platform for retailers to recover lost profits. We recommend optimal prices for each product across all selling channels by using a unique combination of pricing engines and deep learning tech.

Market Test

Anti-Crisis Tips & Tricks: protect your margin in times of crisis

We address the most complex parts of the pricing process in a result-driven way

In the ‘new normal’ of retail, the price of a product becomes one of the most important interfaces of efficient communication between the retailer and the consumer.

Thus, it is essential to fine-tune pricing in order to keep up with the changes. It becomes even more important as hundreds of retailers keep losing billions of dollars in profits and as a result of decreased customer loyalty as they focus on SKU-based pricing rather than portfolio-based pricing.

Retail fit

Competera is an industry-agnostic solution suitable for omnichannel, mono-or multi brand retailers with a certain business maturity

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Rule-based

Based on rules and business constraints

Automated repricing

Human-supervised

Market-share focused

Elasticity-based

Mix of rules & demand-based pricing

Real-time repricing

Manager defines goals

Portfolio coverage

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Competera Pricing Platform

A unified workplace with an easy-to-use interface

Competition-based engine

Coherent pricing with transparent cause & effect analysis of every price change.

Details

Smart rules engine

Goal-driven pricing based on preset scenarios, dynamically defined KVIs and analysis of rules.

Details

Demand-based engine

Pricing driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Details

Cost-plus

Margin-centric

Ad hoc repricing

Human-driven decision

Engine fit

Competera Pricing Platform

Based on rules and business constraints

Competition-based engine

Pricing driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Market-driven

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

Engine fit

Competera Pricing Platform

Based on rules and business constraints

Competition-based engine

Pricing driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Rule-based

Based on rules and business constraints

Automated repricing

Human-supervised

Market-share focused

Engine fit

Competera Pricing Platform

Based on rules and business constraints

Smart rules engine

Pricing driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Details

Elasticity-based

Mix of rules & demand-based pricing

Real-time repricing

Manager defines goals

Portfolio coverage

Engine

Competera Pricing Platform

Based on rules and business constraints

Demand-based engine

Pricing driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Details

Personalized

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

Engine

Competera Pricing Platform

Based on rules and business constraints

Demand-based engine

Pricing driven by demand patterns, products cross-impact and more than 20 pricing and non-pricing factors.

Details

What makes Competera different

Get a complete picture of our platform.

Discover a single place to stay effective in any pricing decision

Operational cost-saving

Workplace for coherent pricing with the right mix of pricing approaches to boost commercial efficiency from day 1

Well-balanced sales

Profitability enhancing algorithms with numerous pricing strategies on a portfolio level, across each channel and location

Margin protection

Intelligent software for optimal pricing with little to no consultancy

Market Test

Why industry leaders choose Competera?

Thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time, which helps us set optimal prices across our entire assortment. With Competera, we reach the most important goals which are to increase sales and stay competitive.

Mantė Omilevičiūtė

Junior Pricing Manager at Kesko Senukai Digital

We believe Competera is the best in the industry. Their platform provides a set of tools, including market-based pricing and AI-driven demand-based pricing, that offers solutions to an immediate need, as well as our long-term plans.

David Elder

Group Head of International
and Pricing for WiggleCRC Group

Competera offers great software for price optimization. We always have the best market coverage and insights to make the right pricing decisions. This makes our pricing strategies far more competitive, efficient, and proactive than ever before.

Irina Khristoforova

Pricing Analyst at Leroy Merlin

Competera is a perfect means of goal management as it helps us to track the performance on our strategic targets and identify areas for further growth.

Kevin Lebron, merchandising Manager

FSA store, USA

For a few months Competera helped us reduce manual work and save plenty of time. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.

Robert Smigner, E-commerce Merchandiser

Vision Direct, United Kingdom

We have adopted Competera pricing engine which calculated demand elasticity while factoring in product cannibalization and seasonality and increased revenue by 1% over the period of three months.

Tatiana Tepliashyna, Product Owner and Business Analyst

Staples, Netherlands

The things I enjoy most about the Competera platform are the proactive pricing system and effective sales planning.

Karel Mommers, Pricing and Analytics Manager

Max Guitars, USA

We've already made a huge step in securing our market strategy and handling negotiations with vendors. Now we strongly look into the future when shifting to ML-based price optimization.